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Race a Type S Concept and an 8-bit 1991 NSX in Acura's new video game

Acura has unveiled a new mobile video game that features a variety of the brand's notable cars from throughout the past three decades. The game is a spin-off of the brand's "Beat That" commercial, and each level is programmed to look how video games looked when the different cars were in production. Players have the option to drive a race car, new and old Acura sports cars, or a crossover. As part of the “Less Talk, More Drive” advertising campaign, Acura has released a series of commercials with the catchphrase, "Beat That." They're meant to demonstrate the company's competitive spirit, and now Honda's luxury brand has brought about a new way to get those fiery juices going. In the same week as the 2020 Chicago Auto Show, Acura has launched "Beat That" the mobile video game. The game has six levels, each of which features a different car. Each race is a time trial, and the graphics are designed in a way that they match the years of the vehicles. Level 1 takes place at the 8-Bit Beach and features the 1991 Acura NSX. Level 2 takes place at the Warehouse Complex and features the 1998 Acura Integra Type R. Level 3 features a Snowy Summit stage an includes the 2020 Acura RDX A-Spec, while Level 3 is at a Grand Prix Circuit with the ARX-05 Daytona Prototype racecar. A 2020 NSX drives on the Super Skyway in Level 5, and the Type S Concept can be driven in a Cyber Tunnel in Level 6.  The only way to reach the next level within the game is to beat a specific lap time designated for each level. Users can play against themselves, or they can send challenges to friends through social media or other chat platforms. To compete against the best of the best, users can click on a leaderboard time and compete against ghost cars from the previous record laps.  To play the game on a mobile device, click here.

Honda and Acura render their future visions for Shanghai

With the Shanghai Motor Show coming up later this month, Honda has released a couple of teaser sketches for two concept vehicles that will be making global debuts. Aside from the renderings, there is no information about either the Honda or Acura concept vehicles, but we can tell that both are some sort of utility vehicle, be they of crossover or people-mover variety.
The text for both images indicates that both concepts show future products that will be launched in China, but there is no mention as to what other markets the automaker has planned for these vehicles. In addition to these two concepts, the NSX Concept and 2014 RLX from Acura will make their Chinese debuts, and Honda says it "will display models substantially identical to the mass-production version of the Concept C and Concept S." The Concept C is will be a "middle-class" sedan built for China, and the Concept S, an MPV that will primarily serve China as well.

Acura built just 91 examples of the ILX last month, here's why

The short life of the Acura ILX has been vexed by one glaringly odd standard equipment choice, mediocre reviews, getting outsold by its competition as it posted slower-than-projected sales and a pledge by Honda to upgrade its supposedly upgraded offering. Therefore, when Automotive News reports that just 91 of the Civic-based Acura sedans were manufactured last month - after a string of production months in double-digits - it would be easy to press the button for the alarm bells.
But that would be hasty, because it is actually the 2013 Honda Civic that is crimping the production pipeline of the ILX. The vastly higher sales numbers of the Honda meant that all three North American plants that produce it needed to crank up output to satisfy dealer inventory needs, including the Greenburg, Indiana plant that makes both the Civic and the ILX. As the classic guns-vs-butter Economy 101 lesson taught us - in which making more of one necessarily means making less of the other - well, the Civic is the gun.
Honda prepared for this eventuality by cranking out the Acuras while it got ready for Civic production. The ILX has held steady at about 500 units shy of company projections every month, and the current inventory represents about 90 days worth of sales. That makes Greenburg's ostensibly low numbers in line with the realities of the ILX, and the situation probably won't change much as Acura gets ready for the improved 2014 ILX.