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Honda expands Takata airbag recall to 5.4M units in the US

While Honda already announced plans to take its front driver's side Takata airbag inflator recall nationwide, the automaker has now officially reported on the number of affected vehicles and the specific models in need of repair. The expanded campaign covers an estimated 5.4 million units across the US, including those already being fixed under the previous regional actions. That number is an expansion of the five million units initially reported by NHTSA. The affected models under the nationwide recall are the 2001-2007 Accord with a four-cylinder engine, 2001-2002 Accord V6, 2001-2005 Civic, 2002-2006 CR-V, 2003-2011 Element, 2002-2004 Odyssey, 2003-2007 Pilot, 2006 Ridegline, 2003-2006 Acura MDX, 2002-2003 TL and 2002 CL. For customers who expressed concern about their vehicle's safety, Honda had already been replacing the inflators nationwide. It's possible for the inflators in these vehicles to rupture when inflating the airbag, spraying metal fragments at occupants. This problem has been blamed for at least five deaths worldwide and at least 139 reported injuries. In its statement, Honda said that it worked with Takata to test the recalled inflators in the original high-humidity recall regions, and there were no abnormal deployments in these evaluations. Honda will begin notifying owners by "over time," according to its statement. Priority will be put on the geographic areas with the highest risk of ruptures. Those in the original recall region were contacted in September. Earlier in December, Honda partnered with Autoliv to supply the automaker with replacement inflators for this campaign. Autoliv predicted it would take six months for deliveries to start. Takata also increased its production of substitute components. Scroll down to read the company's announcement of this nationwide expansion. Statement by American Honda Regarding National Safety Improvement Campaign: Driver's Front Airbag Inflator Supplied by Takata Dec 8, 2014 - TORRANCE, Calif. Honda will voluntarily expand a regional Safety Improvement Campaign initiated in June 2014 (NHTSA No. 14V-351) into a national Safety Improvement Campaign affecting certain 2001 through 2011 Honda and Acura vehicles in the United States to replace the driver frontal airbag inflator, free of charge. Honda is expanding this Safety Improvement Campaign to address concerns raised by its customers whose vehicles were not included in the regional campaign.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2015 Acura TLX is all too familiar, despite its new tricks [w/videos]

I'm confident in saying that the 2015 Acura TLX, revealed today at the New York Auto Show, will be a perfectly nice car to drive. It'll be nice to sit in, with plenty of luxurious amenities. It'll be... fine. And for Acura, "fine" is apparently good enough.
I say that because while the TLX is an all-new offering (it replaces both the TL and TSX), it hardly shakes up the Acura formula we've come to accept over the past few years. It looks like everything else in the automaker's lineup, complete with the neat LED headlamps and signature beaked grille. Power comes from either a 2.4-liter naturally aspirated inline-four with 206 horsepower, or a 3.5-liter V6 with 290 hp - engines we've tested in countless other Honda/Acura products. The front-wheel-drive version uses the Precision All-Wheel Steer (P-AWS) from the RLX, and high-end V6 models use the Super-Handling All-Wheel Drive (SH-AWD) that we've enjoyed across the rest of the Acura range. Really, there's nothing to write home about here, except maybe, how that power is sent to the wheels.
Acura is finally - finally - moving beyond the world of the six-speed transmission, offering a new eight-speed, dual-clutch gearbox with the 2.4-liter engine, and a swanky new nine-speed automatic with the 3.5-liter V6. This is arguably the biggest news surrounding the TLX, though do note, fuel economy hasn't vastly been improved in the process. The TLX 2.4 musters up 24 miles per gallon in the city and 35 mpg highway, while the front-drive V6 is rated at 21/34 mpg. Optioning for the V6 SH-AWD reduces things to 21/31 mpg.