Acura Rsx 2005 Type S on 2040-cars

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2021 Acura TLX to revive Type S, get turbocharged V6

The 2021 Acura TLX will revive the sporty Type S model after a 10-year moratorium, and this time around, it's getting a turbocharged V6, further setting it apart from other sedans in the Honda corporate family.  Acura says the new TLX will draw heavily upon the styling shown on two of its recent concepts: the Precision, which was shown in 2016, and the Type S, which was shown last year. The evolution of the styling is obvious even from Acura's darkened teaser image, which depicts a slightly more curvaceous take on 2019's Type S while retaining most of the same key design elements, including the quad-outlet exhaust and pronounced underbody diffuser. Acura's announcement was otherwise very light on details, saying only that the 2021 TLX will be "...the quickest, best-handling and most well-appointed sport sedan in Acura history, with the Type S being the model’s performance pinnacle." Apart from the displacement (3.0 liters), we don't yet know anything about the turbocharged V6 that will be utilized in the Type S. It will be unique to this model at launch, however Acura's announcement describes this as the "first" implementation of this engine, implying that it will likely make its way under the hood of other Acura models down the line.  Autoblog reached out to inquire as to whether a manual transmission is under consideration for the Type S model; an Acura representative said only that the company is not yet ready to get into specifics on the 2021 TLX's features.  Acura will debut the new TLX online at its dedicated microsite on May 28 at 10 a.m. PDT (1 p.m. EDT). 

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Comedians in Cars Getting Coffee earns Seinfeld four more seasons

We're going to be talking about Jerry Seinfeld and his excellent web series, Comedians in Cars Getting Coffee, for quite a long time, as it's been picked up for four more seasons. Considering the show just wrapped up its third season a few months ago, this marks quite a big win. The new order, reported by Variety, calls for 24 episodes, with Acura carrying on as the show's sole and primary sponsor. CICGC is already slated for a fourth season this summer, which includes five episodes, and a seven-episode fifth season in the fall. Guests for season four include Aziz Ansari, Jon Stewart and Sarah Jessica Parker, although we've no idea what sort of cars are in store. It's unclear when seasons six through nine will air, but if 2014 is any indication, we should expect the bulk of the episodes to arrive some time in 2015. News Source: Variety Celebrities Humor Acura Videos jerry seinfeld comedians in cars getting coffee