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Acura files for Integra Type S trademark

It's only been a couple of weeks since Acura dropped the news bomb that it was bringing back the Integra. In that time, though, the company has quickly applied to trademark the name "Integra Type S" with the US Patent and Trademark Office. The filing, discovered by CarBuzz, was submitted on Aug. 20, a little less than a week after the Integra revival was announced. Curiously, it's under the category of "Apparel and headwear, namely, caps, hats, T-shirts, shirts, sweatshirts, knit shirts, polo shirts, jackets and vests," rather than automobiles.   It seems unlikely, though, that Acura would trademark Integra Type S for shirts and hats if it didn't plan on building a car to go along with it. So the Integra may come in standard and hotted up versions. The last time Acura offered an Type S in North America, it wasn't officially called that. During Acura's switch to an alphanumeric naming convention, the Integra name was dropped in favor of RSX, built from 2002-06. There, the Type S moniker, while not as hard-core as the previous-generation Integra Type R, still meant a considerable bump in performance. Regular RSX models had 160 horsepower, but the RSX Type S cranked out 200 to 210, depending on the year. The Type S was also available exclusively with a manual transmission, and had improved suspension and brakes. While a similar improvement in hardware would be more than welcome on an Integra Type S, we don't want to get too excited over what could just be a logo on a T-shirt. The wouldn't be the first time in recent memory a carmaker trademarked a familiar name for swag. Earlier this year Nissan trademarked Fairlady Z — the original name for the Nissan Z-car — for usage on anything from cuff links to wall clocks. Meanwhile, Ford stepped in and trademarked the name Skyline for the category of cars and trucks. So Acura should probably just go ahead and get the trademark for cars, even if it doesn't plan on offering it at all.  

Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

2021 Acura TLX to use dedicated platform and wishbone front suspension

Acura claims the 2021 TLX will be the "quickest, best-handling, and most well-appointed sport sedan in Acura history." The experts at Autoblog won't be able to put that statement to the test for several months, but all signs thus far are positive. After showing off the rear of the car a week ago, Acura just released a new teaser of the front fascia. Along with the photo, Acura announced the upcoming TLX will use its own brand-exclusive sports sedan platform and will have a double wishbone front suspension. Before the 2021 TLX's digital unveiling that will take place, May 28 at 1:00 p.m. EST (10:00 a.m. PDT) on Acura.com, Honda's luxury branch has slowly been releasing enticing tidbits about the all-new four-door. The teasers show the car will look very similar to the beautiful Type S Concept, and a Type S performance variant will use a powerful turbocharged 3.0-liter V6.   The new teaser focuses on the car's handling. In addition to the crude silhouette of the car's front end, the dark image shows that the TLX will ditch the Macpherson struts and use double wishbone control arms for the front suspension. Although the TLX nameplate is not old, as it first debuted for the 2015 model year as a replacement to the TL and TSX, this is a return-to-roots type of move. Acura has had success with the wishbone suspension in past performance cars that gave the brand name its weight such as the 1986-1995 Legend, 1990-2001 Integra, 1996-2014 TL and TL Type S, and 1991-2005 NSX. The current NSX hybrid supercar also uses the same setup, which Acura says has "more precise control of wheel camber, caster, and toe angles," and increases tire contact patches. The TLX is also expected to have a "highly rigid body" and a "performance-focused chassis."  For now, that's all that is known about the upcoming TLX, but enthusiasts won't have to wait long to learn more. Full info will arrive May 28. Related Video: