2006 Red Rsx Type-s 6-speed Manual Coupe Leather Interior Clean Carfax on 2040-cars

Auto blog

Acura previews Daytona prototype racer

The IMSA WeatherTech SportsCar Championship will get yet another competitor in the Daytona Prototype class. Acura and Team Penske will enter the series in January at the Rolex 24 at Daytona with its own car called the ARX-05. The name stands for Acura Racing Experimental, which we know means it should be called ARE, but let's be honest, "X" is a way cooler letter. The car's full reveal comes on Aug. 18, but the company released a teaser image, as well as a video, seen below, that talks about the car. The video actually reveals quite a bit of the car. It is covered in camouflage, but just the black-and-white vinyl wrap kind. It's also in bright daylight. Possibly the most distinctive part of the car's design is the wing shape that stretches across the top of the nose. It also has very aggressive-looking canards on the front corners. It doesn't look nearly as beautiful as the Mazda car, but if it's effective, who cares? The video also reveals that the engine in the ARX is based on the V6 from the TLX and MDX. When the car enters the IMSA series in January, it will be competing against Cadillac, Mazda, Nissan, and race car builders such as Oreca and Dallara. Acura will be the second company to use a V6 in the series after Nissan. Mazda uses a turbocharged four-cylinder, and Cadillac and the race car builders use V8s. Related Video: News Source: Acura, IMSA Acura Coupe Racing Vehicles

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Acura NSX production car headed for Detroit debut?

Auto Express is reporting that Honda is set to unveil the production version of its upcoming Acura NSX at the 2013 Detroit Auto Show. The news comes courtesy of an unnamed "top exec" for Honda Brazil speaking at the Sao Paulo Motor Show. The concept version of the Japanese supercar is currently on display there. Interestingly enough, the same unnamed source claims the production iteration will remain aesthetically identical to the show car. You won't hear any qualms from us on that front.
Of course, the timing of the production debut is a little confusing. For starters, when Acura unveiled the concept last year, the company told the world it would be at least three years before production began. That would give the street-worthy model a 2014 or 2015 designation, the latter being cited more often in media accounts. Thus, we'll keep an eye out for the hybrid supercar in Motown, but we're going to stop short of holding our breath... it might be a while.