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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

2015 Acura TLX configurator ready to spec your 'red carpet athlete'

When Acura launched the new TLX sedan as a prototype at the 2014 Detroit Auto Show it promised that the car would be a "red carpet athlete." Presumably that meant it would mix photogenic looks with an engaging drive. Now, it's your chance to dress up the vehicle for the festivities with its new configurator that's just hitting the Web.
Prices start at $30,995* for the basic 2.4-liter four-cylinder with 206 horsepower and an eight-speed dual-clutch automatic or $35,220 for the least expensive 3.5-liter V6 with 290 hp with a nine-speed auto, but the bill goes all the way up to $44,700 for a V6 with all-wheel drive and the Advance Package (*plus a $895 destination and handling charge for them). Only the six-cylinder can be optioned with all-wheel drive, but all front-wheel-drive models get Acura's slick P-AWS system that steers the rear wheels.
Outside of the available Technology and Advance packages, the options are kept pretty slim. The range of colors is fairly subdued too with shades of black, white and silver, plus dark blue, dark red and a deep brown called Black Copper Pearl. Upholstery options are limited to a few choices for each exterior color.

Acura NSX ScienceofSpeed Dream Project brings another wing to SEMA

Acura rolled into SEMA last year with its non-hybrid NSX GT3 race car, that FIA spec-series competitor pulled to Vegas on a trailer behind a GT3-themed Acura MDX. Sticking with the GT3 theme this year but going road-legal, Acura worked with Arizona-based ScienceofSpeed on a GT3 package that NSX owners can put in driveways. The result is the lower, more powerful, more wing-y NSX "Dream Project." Liquid-cooled injecting for the twin-turbo boosts output, adding 37 horsepower for a total of 610, and another 31 pound-feet of torque to register 507. A lightweight steel exhaust sheds 16 pounds and bestows those magnified numbers with magnified bass. A custom suspension drops the coupe by a little more than an inch, a custom iLIFT suspension add-on automatically raises the front axle two inches if the NSX detects a hurdle. The ScienceofSpeed aero kit includes all you'd expect from the alphanumeric "GT3:" front strakes, wider rocker panels, larger rear diffuser, a rear wing, gold powdercoated carbon ceramic Brembo brakes, and wider Pirelli Trofeo R tires wrapped around Advan GT forged wheels. Drench the package in two-tone Andaro Nouvelle Blue Pearl and gloss black roof, and the NSX Dream Project's ready to be driven from climate-controlled garage, to parking-lot car show, back to climate-controlled garage. If the owner decides to test a limit or two, Recaro Pole Position seats and a gaugeART OLED display will keep him locked in and informed. Related Video: