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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

2020 Acura MDX PMC Edition coming to L.A. Auto Show

The Acura TLX PMC Edition debuted at the New York Auto Show earlier this year, the 2020 Acura MDX PMC Edition takes its turn in Los Angeles on November 20. The MDX PMC, hand-built at the Performance Manufacturing Center like the Acura NSX and TLX before it, will be limited to 330 units. The 300 examples destined for the U.S. and 30 for Canada represent 30 fewer units than the quota for the TLX PMC. That could translate into tighter demand for the MDX PMC, since the standard crossover does about 70 percent more business in the U.S. than the standard sedan. The doted-on MDX PMC follows the formula of combining Valencia Red Pearl paint with the normally-exclusive Advanced and A-Spec packages. Dark contrasts come from the body color grille surrounding gloss-black mesh, black chrome exhaust finishers, gloss-black decorating the roof, antenna, exterior mirrors, window molding, rear license plate garnish, and door handles, and gloss black 20-inch wheels. Inside is found an A-Spec steering wheel backed by metal-finished paddle shifters, black Milano leather seats with Alcantara inserts, red stitching throughout, and an individually numbered plaque identifying the build number. Extra luxury kit includes GPS-linked climate control, climate-controlled front- and second-row seats with second-row captain's chairs, and 10-speaker ELS Studio audio. The engine specs don't change, those being a 3.5-liter V6 with 290 horsepower and 267 pound-feet of torque shifting through a nine-speed automatic. Super-Handling All-Wheel Drive keeps the power in shape. When the automaker laid down a marker for the TLX PMC price, it said to expect something around $50,000, the final figure after destination coming in at $50,945. Acura says to expect the MDX PMC to figure in the "mid-$60,000 range," so don't be surprised at $66K minus some change. 

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.