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Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.

2014 Acura RLX

Earlier in the year, I reviewed a powder-blue Volkswagen Beetle Convertible, and I witnessed a group of high-school-aged girls ogling the car as it sat in my driveway. In my head, I found it to be a funny-yet-fitting scene that I didn't think of again until a 2014 Acura RLX showed up in my driveway. This time around, an elderly neighborhood couple stopped to give the big Acura sedan a closer look. The RLX is trying to shed past stereotypes of its predecessor, the Acura RL, just like the Beetle. Hoping to avoid becoming the de facto "grandpa car," Acura has completely reworked - and renamed - its flagship sedan.
As the bookend to the new entry-level ILX, the addition of the 2014 RLX might give Acura its strongest sedan lineup ever as the automaker looks to break the cycle of being a middle-of-the-road luxury brand. Stepping up to the big-boy table isn't going to be easy, though, as the competition keeps getting tougher. Forget cars like the Mercedes E-Class and BMW 5 Series, the Acura RLX is going to have its hands full with the likes of the Cadillac XTS, Lexus GS and Hyundai Genesis, not to mention a strong consortium of lower-priced, mid-luxury sedans like the Hyundai Azera, Toyota Avalon and Chevy Impala. The one thing all of these cars have in common is a reputation for being an old man cruiser.
I spent a week with the new RLX to see if it could shake the stigma of its outdated predecessor or if it would just leave me searching for the nearest early bird specials.

Acura doesn't have plans for a new MDX hybrid

Besides an entirely new platform, suspension, and a turbocharged Type S model coming soon, the 2022 Acura MDX is new in another way: it seems to be losing its hybrid trim level. During a media roundtable, Acura's global development lead confirmed that there are no plans for a hybrid version of the new MDX. Part of the reason for the lack of a hybrid for the new MDX is the aforementioned Type S model. The Acura development lead noted that the outgoing MDX Sport Hybrid is the current sporty, high-output version of the crossover. That mantle is now being taken over by the Type S with its turbocharged 3.0-liter V6. The new Type S makes 355 horsepower and 355 pound-feet of torque, which also represents a large power increase over the Sport Hybrid's 321 horsepower and 289 pound-feet. The Type S won't be able to do everything the Sport Hybrid could do, though. While official fuel economy numbers haven't been revealed, we're confident the Type S won't be able to hit the 27 mpg combined of the hybrid. The Sport Hybrid's powertrain was also quite interesting, as it combined its 3.0-liter naturally aspirated V6 with a trio of electric motors. A single motor worked in conjunction with the engine to power the front wheels, and one motor each powered the rear wheels and provided torque vectoring. It was sort of like a backwards NSX. While Acura doesn't have plans for a hybrid right now, it is possible the brand could change its mind. And in an ever electrifying world, it would be surprising if we never saw a hybrid MDX return. Related Video: