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Honda slaps Legend name on JDM Acura RLX

It's been eighteen years since we last saw the Legend nameplate in Acura showrooms here in the US, but in Japan it's still very much alive as Honda's flagship sedan. And now the Japanese automaker has revealed the latest generation.
Set to go on sale across Japan on January 22 - 30 years since the nameplate was introduced - the new Honda Legend is essentially the same model we already know in the States as the new Acura RLX. Only by "essentially," we mean exactly. It is the RLX, only with Honda badges instead of Acura ones. The manufacturer hasn't even changed the grille or the wheels.
Although the RLX is being offered Stateside in two forms, the new JDM Honda Legend will only come in one form, equivalent to our Sport Hybrid, with Super Handling All-Wheel Drive and a hybrid powertrain pairing a 3.5-liter V6 to a seven-speed dual clutch transmission with integrated electric motor. For the privilege of owning the most luxurious car Honda makes, Japanese customers will have to pony up ¥6,800,000 - which about adds up to $59,950 we'd pay for an RLX Sport Hybrid.

2022 Acura MDX First Drive Review | Sportier and more luxurious than ever

The 2022 Acura MDX is Acura’s latest, completely redesigned model in whatÂ’s shaping up to be a rekindling of the Japanese luxury brand. Acura smacked us across the face (in a good way) with the luxurious and sporty TLX last year, and now itÂ’s trying to do the same with its three-row family crossover. 2020 saw the MDX become AcuraÂ’s best-selling model of all time, surpassing 1 million total sales. Granted, itÂ’s been around since the turn of the century, but thereÂ’s no underselling how important the MDX is to Acura. Enthusiasts like ourselves are far more intrigued by the performance cars, but the MDX is where Acura is printing its money. However, its cash cow status hasnÂ’t restrained Acura from transforming the new MDX into a crossover thatÂ’s likeable to both enthusiasts and the public at large. ThatÂ’s the Acura we remember and love. The 2022 MDX rewrites its story with a new “light truck” platform that's exclusive to Acura Â… for the time being. When we asked what this platformÂ’s future might be, an Acura spokesperson told us that “this platform will underpin other models in our company portfolio, but weÂ’re not speaking to that at this time.” Most likely, Acura is referring to the next-generation Pilot (along with the Passport and Ridgeline), considering that every previous MDX has been related to Honda's three-row crossover. For now, however, this new platform facilitates the MDXÂ’s longer dash-to-axle ratio (4 inches greater than before), which gives it proportions similar to rear-drive-based competition from Europe and elsewhere. It also results in greater cabin space, better handling and new technologies, but we need to address the design first. 2022 Acura MDX Advance View 23 Photos The transformation is substantial, as the 2022 MDX is both wider and longer than its predecessor. Where there was slop and slouch before, there is none today. Its upright face, mesmerizing grille, big wheels and sharp lighting elements make the MDX stand out in the crossover crowd. This redesign takes the MDX from being one of the least fetching options in the segment to standing tall as one of the most stylish. Big styling wins havenÂ’t always been easy for Acura to come by over the last 10-plus years, but chalk this one up as another feather in the cap following the dashing new TLX. The new MDX platform contributed to these good looks, but it also brings a splash of utility.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.