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Acura is bringing back one of the first-gen NSX's coolest colors

Between 1997 and 2003, about 20 percent of first-generation Acura NSXs wore the color Spa Yellow, also known as Indy Yellow in some markets. As the legend of the NSX grew, so did the shiny color's reputation, and today, it's one of collectors' favorites. That's why it was odd that the second-generation NSX has not offered yellow paint ... until now. Acura announced the 2020 NSX will offer Indy Yellow Pearl, a similar-but-new take on the classic. Acura currently offers eight colors on the NSX: Nouvelle Blue Pearl, Valencia Red Pearl, Casino White Pearl, Source Silver Metallic, Thermal Orange Pearl, 130R White, Curva Red, and Berlina Black. Of those, Berlina Black is considered the only heritage color, and now it's getting a partner in Indy Yellow Pearl. Although Berlina Black can be ordered as a standard color, Indy Yellow Pearl will cost an extra $1,000, which seems completely worth it. Spa Yellow, which was the fifth-most-popular first-generation NSX color, was one of two yellows offered back then. For the 2004 and 2005 model years, the last two years of first-gen NSX production, Spa Yellow was replaced with Rio Yellow. The announcement comes ahead of California's famous Monterey Car Week, where the car will make its global in-person debut. It will be shown next to an NSX GT3 Evo racecar on the main strip in downtown Carmel-by-the-Sea, California.  The 2020 Acura NSX starts at $159,495, including destination.

Acura recalling 43k MDX and RLX models over seatbelt issue

If you've ever lived in a wintery climate, you may have noticed something strange: no, not the perilously enticing sparkle of cold metal in the sunlight or the way your warm breath suddenly becomes visible in the frigid air, but the way your seatbelt seems increasingly reluctant to retract as the temperature drops. Acura, however, has found the problem more serious than a minor inconvenience, and is recalling some 43,000 vehicles across the United States to address the issue.
The recall in question affects about 7,000 RLX sedans (from the 2014 model year) and another 36,000 MDX crossovers (covering the 2014 and 2015 model years) to have their front seatbelts replaced. In the affected vehicles and in very low temperatures, Acura has found that "the driver's and front passenger's seatbelts may not release from the retracted position." Needless to say, seatbelts that can't be used don't offer any protection in the event of an accident, so the Japanese automaker is notifying owners and dealers to hook up to have those seatbelts replaced.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.