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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

Acura bringing near-production-ready concept sedan to Pebble Beach

Three years ago Acura turned many heads with the Precision concept. Said to be the future of Acura design language, the latest RDX crossover is the most full-bodied expression of the Precision Crafted Performance design language. The rest of the range has only gone as far as the Diamond Pentagon grille. That looks to change later this year, when Acura brings a near-production-ready four-door to Pebble Beach that's inspired by the Precision. Car and Driver, which got a peek into Acura's Southern California design studio, says the tea leaves "point to a new production Acura sedan in the Precision concept's gorgeous 'four-door coupe' form." Believing the Pebble display will be "a tribute to the best of Acura's past" and could presage a flagship to replace the RLX, C/D wonders if the carmaker won't reach into its deep past and resurrect the Legend name. That's seems a bit much, but we have only six months to wait. After that, the next-generation TLX sedan and MDX crossover will arrive, and are expected to wear Precision cues. Both are scheduled to make landfall at the end of this year or beginning of next year. Based on shapes bulging under taut covers, C/D says both will receive stretched front intakes and "hook-shaped, extruded taillights." A juiced TLX Type S with a ducktail spoiler appears to lurk in the near future, too. Eventually, the second coming of the ZDX crossover might get the nod as well. Acura sold the severely rakish crossover coupe from 2009 to 2013, well before crossover coupes had established themselves. Looking at what's happened in the past 10 years, the ZDX was either ahead of its time, or consumers only want diminished rear headroom from German crossovers; no Japanese luxury maker has yet put a sloped roof on one of its crossovers. That means if a new ZDX does come, it could be just as novel the second time as it was the first.Related Video:

Acura NSX production delayed

Listeners of the Autoblog Podcast will be familiar with my opinions on the Acura NSX. While I love the idea of Acura building a halo car again, I've routinely joked on-air that the car will never, ever reach production and will continue being teased and previewed ad nauseam. So I'm chuckling at this news: the NSX is being delayed again. To be fair, while it sounds like a big deal – pushing the NSX back from model year 2016 to 2017 – this is a fairly minor delay in the grand scheme. Instead of starting production this fall, as previously announced, the new supercar will start rolling down the line at Honda's Marysville, OH factory in the spring. "Trial production" has already started, Honda says, while briefly acknowledging the delay in the attached press release. While Honda offered no reason for the delay in volume production, Automobile claims it's the fault of the move to fit two turbochargers to the V6, which was made midway through development. Fitting the two iron lungs meant rearranging the six-pot into a longitudinal layout. Here's hoping there are no further delays. Scroll on for a look at Honda's press release, which does its best to gloss over the NSX delay while talking about the company's new Performance Manufacturing Center in Marysville. Related Video: Performance Manufacturing Center: Precision Craftsmanship Aug 14, 2015 - CARMEL-BY-THE-SEA, Calif. The next-generation Acura NSX is produced at the new, dedicated Performance Manufacturing Center (PMC) in Marysville, Ohio, using domestic and globally sourced parts. With trial production already underway and production start-up scheduled for spring 2016, this world-class manufacturing facility employs groundbreaking techniques in weld, body construction, body painting, final assembly and quality confirmation to ensure the highest levels of precision and craftsmanship. More details on the unique and innovative manufacturing processes at the PMC will be rolled out over the months leading up to the start of production, but the following highlights of the new facility were shared during the 2015 Monterey Automotive Week: Innovative blend of people and technology: throughout the PMC, NSX production is centered around the skills of approximately 100 experienced engineers and technicians building the NSX to precise levels of quality and craftsmanship.