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2016 Acura RDX Review [w/video]

Acura is deeply confused as a brand. Is it sporty or luxurious? Conservative or avant garde? Truly premium, or just premium for Honda? At its heart, there is a simple truth: despite confused characters, Acura vehicles are usually very competent. The new TLX, for example, is a smart, comfortable, near-premium sedan. The new ILX, meanwhile, is a huge improvement over its predecessor, and finally feels like the entry-level, premium four-door stepping stone Acura needs. Then there's the RDX. Placed in a very hot segment, the Honda CR-V-based crossover never quite caught on. For its first six years on the market, it couldn't even break 25,000 annual sales. The more mainstream redesign in 2013 made some waves, nearly doubling sales, but Acura still fell way behind the competition. In 2014, the Lexus RX outsold the RDX nearly three to one. For 2016, the RDX gets a substantial refresh. The biggest visual update comes from Acura's polarizing, JewelEye LED headlights, which are standard. These aren't the best looking headlights on the market, but the many 'eyes' are better executed on the RDX than any other Acura. The LED daytime running lights round out a nice face during light hours, too. More subtle tweaks are given to the bumpers, with larger intakes in front and bigger reflector housings around back. The seats are broad, flat, and comfortable. The big change in the cabin cannot, sadly, be called an improvement. It's the addition of the Honda/Acura dual-screen system, and while it gives the interior a techy vibe, the user experience is convoluted and unintuitive. The rest of the cabin's design, however, is easy to like. Material quality is adequate for the segment. Plastics are abundant, but are soft to the touch, while fit is impressive and typically Honda throughout. The steering wheel is a parts shelf item and feels just a bit too large for a crossover of this size. The seats are broad, flat, and comfortable, and backseat passengers are treated quite well. Even with the driver's seat set for your six-foot, one-inch author, there's plenty of space in back, especially for long-legged folks. Small changes are found under the RDX's hood, where the 3.5-liter i-VTEC V6 gains six horsepower and one pound-foot of torque. Small changes are found under the RDX's hood, where the 3.5-liter i-VTEC V6 gains six horsepower and one pound-foot of torque. What hasn't changed, however, is this engine's general character.

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.