2015 Acura Rdx W/tech Gray Awd 50k Original Miles on 2040-cars

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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Acura MDX Prototype reveals slick new looks, with Type S close behind

The next-generation Acura MDX is here, almost. This three-row crossover you’re looking at is technically being called the MDX Prototype by Acura, but itÂ’s about as close to production as any prototype can get. And what a looker it is. Acura has followed up the slick TLX sedan with another attractive design. With the MDX now the best-selling Acura nameplate of all time, this one was even more important for Acura to get right. Just like the TLX, it benefits from a much longer dash-to-axle dimension, measuring in six inches longer than the outgoing MDX. The pentagon grille, and Chicane-shaped DRLs in the headlights now grace a much wider car. Acura gave this MDX a wider track and a three-inch longer wheelbase, both aiding in making it appear far more graceful and sporty. Acura clearly isnÂ’t holding much of anything back with this MDX Prototype versus the final production car, and weÂ’re liking what we can see so far. Many of the design elements we liked so much on the TLX are transferred over to this crossover body style, and Acura has done so with class. The MDXs you see here are riding on new 21-inch wheels that are bolted up to a new light truck platform and chassis specifically tailored for the MDX. Acura says it provides for more athletic handling, greater ride comfort and a quieter cabin versus the outgoing MDX. ItÂ’s even more rigid than the RDXÂ’s body. Just like the new TLX, Acura has gone with a double wishbone front suspension design to make the MDX an even sportier driver. ThereÂ’s more excitement in the powertrain options for the new MDX, too. Acura promises a Type S version of the MDX is coming with the same 3.0-liter turbocharged V6 youÂ’ll find under the hood of the TLX Type S. It will make 355 horsepower and 354 pound-feet of torque (same as the TLX) in this application. The standard engine will continue to be AcuraÂ’s 3.5-liter V6 that makes 290 horsepower and 267 pound-feet of torque. Both engines will be mated to AcuraÂ’s 10-speed automatic transmission and send power to all four wheels using the latest fourth-generation SH-AWD system. Not all of the performance details are available yet, but Acura says the MDX can be had with four-piston Brembo brake calipers and comes with a drive mode selector that allows you to adjust ride, handling, steering, suspension and powertrain characteristics. More Type S-specific details will need to wait. The interior matches the exterior for flair and elegance.

2015 Acura NSX burns to the ground at the 'Ring [w/video]

Assuming all goes to plan, automakers test their vehicles to the breaking point in the months and years leading up to that vehicle's actual release into the public. Which is good, because it's much better for a car to break in glorious fashion in the hands of the company that produces it than in the driveway of an owner who just spent their hard-earned cash to get it.
Such was the case with this production-guise Acura NSX prototype that we saw running around the Nürburgring just the other day. We can't be 100-percent certain, but the burned-out carcass is wearing the same number plate as the car that was spotted earlier, so it's likely the very same NSX. We have no idea what was the cause of the blaze that turned this Acura into the car-b-q you see pictured above, but our spy shooters on the ground in Germany say it was not involved in any collision, having caught on fire all on its own with engineers behind the wheel.
The good news is that nobody was hurt, though the car is quite clearly a complete loss. We're sure there's another ready to to test in the burned car's place... just as soon as the engineers at Honda figure out exactly what went wrong. Have a look at the smoldering aftermath up above, and feel free to scroll down below to see a video of the car in much better circumstances.