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Acura replaces chief Accavitti with designer Ikeda

Acura is shaking up its senior leadership, as Honda ushers the current chief of its luxury division out the door and replaces him with a new one. Exiting stage left is Mike Accavitti, who held the reins at the premium automaker as its senior vice president and general manager of the Acura division. Taking his place will be Jon Ikeda, one of the Japanese automaker's most senior designers. Accavitti (pictured above at left) had been promoted to the job from his previous position as senior vice president of auto operations after Honda separated the Acura brand into its own division. He had previously served as a senior executive at Chrysler, rising up the ranks to run the Dodge brand, and joined Honda in 2011 as its chief marketing officer. At this point it remains unclear why Accavitti is leaving and where he might land, but Honda says he's leaving the company altogether. To replace Accavitti, Honda has named Jon Ikeda (pictured above at right), a veteran designer with the company. A graduate of the Art Center College of Design in Pasadena, CA, Ikeda has worked for Honda on both sides of the Pacific since 1989. He previous headed up the design and product planning divisions at Honda's American R&D operations, and was instrumental in creating an independent design office for the Acura brand, separate from Honda's. This isn't the first time we've seen Accavitti replaced in his role as a senior executive by a design veteran. After only four months at CEO of the Dodge brand, he was replaced by Ralph Gilles, who retained his role as senior vice president of design for the entire Chrysler group in parallel. Gilles was ultimately replaced as head of Dodge as well, but was recently promoted to serve as head of design for Fiat Chrysler Automobiles. Related Video: Acura Announces Leadership Changes TORRANCE, Calif. July 27, 2015 – Acura today announced that Jon Ikeda has been promoted to Vice President and General Manager of the Acura Division of American Honda Motor Co., Inc. In this role, Ikeda will oversee all Acura brand activities including sales, marketing and parts and service. Ikeda was formerly Division Director of Auto Design at Honda R&D Americas, Inc. (HRA). He began his career at Honda in Japan in 1989, joining the advanced design studio in Tokyo, where he worked on the award-winning Honda FSX show car. After six years in Japan, he returned to Los Angeles in 1995, to continue his career at Honda R&D in Torrance, California.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Acura ILX Type S could get 300-hp turbo four

There's good news and bad news when it comes to the new Honda Civic Type R. The good news is that after more than a year of prototypes and concepts, the Japanese automaker's new hot hatch is about to make its production debut next month. The bad news is that it's not coming here, but there is a silver lining in even that dark rain cloud – namely, that Honda plans on slotting its 2.0-liter VTEC turbo four into something that it will actually offer Stateside. Earlier rumors suggested the US donor vehicle would also be a Civic, but the latest intel indicates it could be something different, albeit related. According to Car and Driver, which spoke recently with Acura product planning manager Gary Robinson, Honda's luxury division could be gearing up to shoehorn the engine into the recently updated ILX – which itself is based on the Civic. "Acura is always going to get the best engines Honda makes," said Robinson. "Obviously a 2.0-liter turbo is more of a must-have in the luxury world than it is in the mainstream" market, suggesting that an ILX Type S could be in the works with upwards of 300 horsepower. Getting it to fit, though, could prove a rather large challenge – and could mean the engine swap would have to wait until the next-generation model comes around. Considering that the ILX was just updated for 2016, C/D doesn't expect the full redesign to come until 2018 at the earliest. Here's hoping that if it takes that long, Honda will slot the engine into something else for US showrooms in the meantime. The revival of the Type S badge in and of itself, however, makes for an enticing prospect. The last time we saw it used was on the larger TL sedan, which upgraded the 3.2-liter V6 from the 225 horsepower to 260. Before that, the RSX jumped from 160 horsepower in the base model to 200 in the first Type S, 210 in the second and 217 in the ultimate Type R. As it stands, the new ILX (after dropping the hybrid and base 2.0 models, is powered exclusively by a 2.4-liter inline four with 201 hp on tap.