2010 Acura Rdx Fwd 4dr Tech Pkg on 2040-cars

Auto blog

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Good Samaritans lift car off of hit-and-run victim

Strangers came to an elderly man's rescue in the Bronx over the weekend after he was dragged under a car by a hit-and-run driver. The 68-year-old man was hit by a red 1997 Acura Integra while crossing a street in a crosswalk on Saturday. Witnesses told CBS 2 the driver didn't stop after striking the man, but dragged him for a quarter mile before parking the car and fleeing on foot. People in the neighborhood who saw the crash ran to help the man as he lay injured underneath the car. It took seven bystanders to free the injured man. Some witnesses chased after the driver, but he managed to escape. Police did not identify the victim. They told the station that he is in critical, yet stable condition at Jacobi Medical Center. The driver who hit him has not been identified. This crash comes less than a week after another driver in the Bronx was caught on surveillance cameras backing into a 51-year-old woman and then driving away. News Source: CBS 2 Government/Legal Weird Car News Acura Driving Safety Videos bronx

Acura ZDX getting the axe after 2013 despite new updates [w/poll]

The Acura ZDX hasn't exactly lived a conventional existence, so perhaps we shouldn't be surprised that its death announcement isn't going according to standard industry protocol, either. Parent company Honda has taken the unusual step of trumpeting a refreshed-for-2013 model while simultaneously announcing that this will be the model's last year. According to Acura, the model's cancellation comes as the brand "sharpens its focus on new models and core products" like the forthcoming RLX sedan.
The audaciously styled crossover has been, to be charitable, a very reluctant seller since its 2009 introduction, but for 2013, Acura is jazzing up its concept car for the street with new kit. The changes include a lightly reworked front shield grille along with new power folding side mirrors and new tech features including lane departure and forward collision warning systems.
We'd say that announcing the model's discontinuation at the same time one is presenting a freshened model could hurt sales, but we're not sure there's anyone paying attention. Last year, Acura managed to shift just 1,564 units of the ZDX, giving it the No. 4 spot on our Worst Sellers of 2011 list. Through September, Automotive News reports that only 642 examples have been sold in 2012, making it one of the rarest new cars on the market.