2010 Acura Rdx All Wheel Drive 4 Door Technology Package/ Turbo on 2040-cars

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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

2015 Acura TLX confirmed for New York debut

Acura has announced that the 2014 New York Auto Show will see the arrival of the production TLX - the sedan that will replace both the TL and TSX in the company's lineup. The TLX was already previewed at the 2014 Detroit Auto Show as a near-production concept model, meaning we already have a very solid idea of what the 2015 model will look like.
What we didn't know, was that Acura has finally gotten on board with some advanced powertrains, rather than just plucking stuff from the Honda parts bin. Okay, that's kind of a lie. We've seen both of the TLX's engines in previous Honda products - a 2.4-liter, VTEC four-cylinder and a 3.5-liter VTEC V6 from the Civic Si and Accord, respectively - but the transmissions will be totally new.
First, an eight-speed, dual-clutch automatic will be paired with the base four-pot. The V6, meanwhile, will get a nine-speed automatic. Unfortunately, there's no mention of a manual gearbox. Acura's Precision All-Wheel Steer will be standard on the front-drive variants for both engines, while the 3.5-liter V6 will also be available with the brand's Super Handling All-Wheel Drive.

2013 Acura ILX 2.4

Going Mainstream Has Its Privileges
Acura's experiment with niche models has failed. Competing in the luxury car business by filling white space with product just didn't work for the Japanese automaker. In place of slow-selling models like its ZDX and quirky first-gen RDX, the mindset at Acura has recently switched to more conventional products with vastly improved volume potential. The redesigned 2013 RDX, for example, sold almost as many units in 2012 as it did in 2010 and 2011 combined, and the all-new 2013 ILX has sold more units each month - since going on sale in May - than Acura sold in ZDXs and RLs in all of last year.
While the redesigned RDX is a crucial product to compete with luxury compact crossovers, the ILX might be the most important new product for Acura, as a growing number of premium makes are starting to realize the importance of upscale entry-level compact cars. Ironically, this segment was a pivotal part of the brand's success in the 1980s and '90s thanks to the Integra, but Acura completely abandoned the genre when it killed off the RSX coupe in 2006. The addition of the ILX not only gives Acura a competitive small car again, it also drops the brand's entry price by almost $5,000.