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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

Mid-engine Honda sports car surfaces in EU patent drawings

Based on new patent drawings, Honda clearly isn't done with sports cars. The design you see above was registered and published by the European Union Intellectual Property Office (EUIPO) and was first reported by AutoGuide. The drawings show a rakish, angular sports car design that is very clearly mid-engine. It could almost pass for a Lamborghini. But the name on the design is Honda Motor Company, and aside from the name, it bares a strikingly similar appearance to a mid-engine design found in a Honda patent two years ago. In fact, the only major difference between this car and the older one (seen below) is the lack of a windshield and top. The shape of the lights and the grille, as well as the front fender vent and character lines running from it, are reminiscent of the S660 kei roadster for Japan. The large, angular intakes look more related to the Acura NSX, though. View 6 Photos Unlike the previous patent renderings of the car, this one has an interior, and the inclusion of it may be why the top and windshield are absent. The interior also leads us to believe that this design is for an upcoming concept. The steering wheel is a small, rectangular piece similar to what you would find in an F1 car or Indy car. The seats also look like thin buckets designed to be as sporty and light as possible. A production version would probably have a bit more cushioning and a round wheel. It does look like there is a pushbutton transmission setup in the center console like current Acuras, though. So what does this mean? Honda is clearly still working on this design, and based on some of the more radical design choices for the interior, we're likely looking at a concept car that will show up in the next couple of years. Whether a concept will lead to a production car is tough to say. There's definitely room in Honda's global sports car roster between the S660 and NSX for something in between, and Honda has reported that it's getting pressure from dealers for sporty cars. The exterior design isn't so extreme it couldn't be tweaked for production, either. There have also been rumors that Honda is preparing a mid-engine hybrid sports car with the Type R's turbocharged four-cylinder. Honda also holds a trademark for the name "ZSX," which fits the naming scheme of the NSX and old RSX, but at least in Europe, Honda has held the trademark since 2009. We'll just have to wait and see what Honda does.

2.1 million vehicles recalled again over faulty airbags

Fiat Chrysler Automobiles, Honda and Toyota will recall 2.1 million vehicles to fix faulty airbag modules "after the manufacturers' original attempts to fix the defects proved ineffective in some vehicles." These vehicles had all previously been recalled, but the National Highway Traffic Safety Administration found that the airbags could still potentially malfunction. This recall will cover Acura MDX, Dodge Viper, Jeep Grand Cherokee, Honda Odyssey, Pontiac Vibe, Toyota Corolla, Toyota Matrix and Toyota Avalon models made in the early 2000s. NHTSA has reportedly received about 40 reports of airbag deployment in such vehicles, even though the vehicle had not been involved in a crash. Roughly one million of these same vehicles, all from Honda and Toyota, are also subject to recalls due to faulty Takata airbag modules, though this particular recall is for "an electronic component manufactured by TRW" that is separate from the actual airbags from Takata. According to NHTSA Administrator Mark Rosekind: "This is unfortunately a complicated issue for consumers, who may have to return to their dealer more than once. But this is an urgent safety issue, and all consumers with vehicles covered by the previous recalls should have that remedy installed. Even though it's a temporary solution until the new remedy is available, they and their families will be safer if they take the time to learn if their vehicle is covered and follow their manufacturers' instructions. A hassle is much better than a family tragedy." If you're the owner of an affected car, expect to hear more from the official automaker and government channels in short order. In the meantime, we'd suggest getting your car checked and fixed at your local dealer. The official statement and recall information can be found below. Previously Recalled Vehicle Remedies Not Working as Designed; NHTSA Announces Follow up Recall of 2.12 Million Cars and SUVs Saturday, January 31, 2015 Contact: Gordon Trowbridge, 202-366-9550, Public.Affairs@dot.gov WASHINGTON – U.S. Transportation Secretary Anthony Foxx announced today the recall of more than 2.12 million Acura, Dodge, Jeep, Honda, Pontiac, and Toyota vehicles for a defect that may cause airbags to deploy inadvertently. The recalls will provide vehicle owners with a new remedy after the manufacturers' original attempts to fix the defects proved ineffective in some vehicles.