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Honda renews trademark for Acura CDX compact crossover

Honda recently renewed its U.S. trademark for the name "CDX," which the Japanese carmaker first applied for in 2015. Back then, observers expected the name to apply to an Acura version of the Honda HR-V, and they were right — but no one expected the CDX would go on sale only in China, in 2016. For the past two years, the U.S. auto media has speculated on whether the CDX will ever make it here. "(We) have our R&D guys looking into the possibility," group VP of Acura U.S. Jon Ikeda told Wards Auto last April about the CDX. However, he went on to note that it's not as simple as just shipping it over due to regulation differences between China and the United States. The trademark application doesn't mean a green light, but it shows Honda's at least leaving the door open to the prospect. The Chinese-market CDX is a Honda HR-V after a wardrobe change. The only engine option is the 1.5-liter turbocharged four-cylinder from the Civic, CR-V, and Accord, with 179 horsepower and 177 pound-feet (our HR-V uses a 1.8-liter four-cylinder with 141 hp and 127 lb-ft). The only transmission offered is an eight-speed dual-clutch gearbox. Drivetrains can be had in front- or all-wheel drive. We wonder how much longer Honda can sit on the sidelines. The CDX doubled Acura's sales in China in one year. Acura sells more crossovers than sedans in the United States, and in the past two years that the CDX has been on sale in China, the compact crossover segment here has got more crowded and more popular. The Cadillac XT4 is imminent, and we could see the new Lexus UX compact crossover at the Geneva Motor Show. Really, an American-market Acura CDX can't come soon enough. Related Video: News Source: Bozi Tatarevic via Autoevolution Auto News Government/Legal Rumormill Acura Honda Crossover Luxury honda hr-v

Race a Type S Concept and an 8-bit 1991 NSX in Acura's new video game

Acura has unveiled a new mobile video game that features a variety of the brand's notable cars from throughout the past three decades. The game is a spin-off of the brand's "Beat That" commercial, and each level is programmed to look how video games looked when the different cars were in production. Players have the option to drive a race car, new and old Acura sports cars, or a crossover. As part of the “Less Talk, More Drive” advertising campaign, Acura has released a series of commercials with the catchphrase, "Beat That." They're meant to demonstrate the company's competitive spirit, and now Honda's luxury brand has brought about a new way to get those fiery juices going. In the same week as the 2020 Chicago Auto Show, Acura has launched "Beat That" the mobile video game. The game has six levels, each of which features a different car. Each race is a time trial, and the graphics are designed in a way that they match the years of the vehicles. Level 1 takes place at the 8-Bit Beach and features the 1991 Acura NSX. Level 2 takes place at the Warehouse Complex and features the 1998 Acura Integra Type R. Level 3 features a Snowy Summit stage an includes the 2020 Acura RDX A-Spec, while Level 3 is at a Grand Prix Circuit with the ARX-05 Daytona Prototype racecar. A 2020 NSX drives on the Super Skyway in Level 5, and the Type S Concept can be driven in a Cyber Tunnel in Level 6.  The only way to reach the next level within the game is to beat a specific lap time designated for each level. Users can play against themselves, or they can send challenges to friends through social media or other chat platforms. To compete against the best of the best, users can click on a leaderboard time and compete against ghost cars from the previous record laps.  To play the game on a mobile device, click here.

Acura already planning NSX Type R?

Acura just took the wraps off the production version of its long-awaited new NSX, but rumors are already circulating of an even hotter version to follow. Meeting up at the Detroit Auto Show this week, Auto Express asked the NSX's chief engineer Ted Klaus about the prospect of a Type R version in the future, to which he reportedly answered: "I think everyone who loves cars wants to see a version that we say is pure red. The NSX has always been silver first, moving towards red later. Someone asked me, 'when will you be satisfied?' Probably never. What you do today, you can improve on tomorrow." That doesn't mean that tomorrow will actually come tomorrow, but it does speak to a spirit of improvement on the NSX team that could stand to keep the American-made Japanese supercar on the knife's edge and out in front of the competition, which Klaus identified as including the Ferrari 458, Audi R8 V10 and Porsche 911 Turbo. The previous model bred the NSX-R two years after its release (in the Japanese domestic market anyway), benefiting from a 265-pound weight reduction, a stiffer suspension, and though never officially confirmed, a long-suspected bump in output. Related Video: