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Acura already planning NSX Type R?

Acura just took the wraps off the production version of its long-awaited new NSX, but rumors are already circulating of an even hotter version to follow. Meeting up at the Detroit Auto Show this week, Auto Express asked the NSX's chief engineer Ted Klaus about the prospect of a Type R version in the future, to which he reportedly answered: "I think everyone who loves cars wants to see a version that we say is pure red. The NSX has always been silver first, moving towards red later. Someone asked me, 'when will you be satisfied?' Probably never. What you do today, you can improve on tomorrow." That doesn't mean that tomorrow will actually come tomorrow, but it does speak to a spirit of improvement on the NSX team that could stand to keep the American-made Japanese supercar on the knife's edge and out in front of the competition, which Klaus identified as including the Ferrari 458, Audi R8 V10 and Porsche 911 Turbo. The previous model bred the NSX-R two years after its release (in the Japanese domestic market anyway), benefiting from a 265-pound weight reduction, a stiffer suspension, and though never officially confirmed, a long-suspected bump in output. Related Video:

Acura teases production MDX ahead of next week's unveiling

Acura will unveil the 2022 MDX in production form next Tuesday, Dec. 8, promising it will be "the most premium, performance-focused and technologically advanced SUV in Acura history." Acura will host the debut on its web site at 11:30 a.m. EST.  If you thought we already saw the 2022 Acura MDX, it's because we did. Acura showed the TLX-inspired design back in October with a "prototype." Like parent company Honda, Acura tends to show "prototypes" that are dead-ringers for their production variants, and this appears to be no different. The below left is Acura's teaser image with the levels brought up to reveal more detail; the below right is an image of the "prototype" shown in October. From what we can see here, they're virtually identical, and nothing we've seen in spy photos suggests that we're in for any surprises when the real thing bows next week.  The 2022 MDX rides on a new light truck platform that Acura says will provide more athletic handling, greater ride comfort and a quieter cabin versus the outgoing car. Like the new TLX, it will incorporate a double-wishbone front suspension, which should also improve ride and handling. Acura says it will offer a Type S version of the MDX is with the same turbocharged V6 that will power the new TLX Type S. That variant will make 355 horsepower and 354 pound-feet of torque (same as the TLX), while the standard engine will continue to be Acura’s 290-horsepower 3.5-liter V6. Both engines will be mated to AcuraÂ’s 10-speed automatic transmission and send power to all four wheels using the latest fourth-generation SH-AWD system. Not all of the performance details are available yet, but Acura says the MDX can be had with four-piston Brembo brake calipers (likely another Type S feature) and comes with a drive mode selector that allows you to adjust ride, handling, steering, suspension and powertrain characteristics. Based on the prototype, the interior matches the exterior for flair and elegance. We like the open-pore wood thatÂ’s been infused with metallic flake, French stitching, contrast piping and quilted leather in all three rows. Acura says that all three rows get more legroom this year, and first and third rows get more headroom. A new panoramic moonroof should make the cabin even airier for rear occupants. Related Video:

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.