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Acura RDX Luggage Test | How much cargo space?

The Acura RDX is considered a compact luxury SUV, but there's actually very little that's compact about it. When lined up against its competitors, you can see that it enjoys a clear dimensional advantage. In fact, the RDX is pretty close to the Lexus RX, with an identical rear legroom figure and considerably more cargo space with the back seat raised. Obviously, I'll be addressing the latter here. On paper, Acura provides several cargo numbers calling out specific SAE measurement standards for each one. Basically, it has 31.1 cubic-feet behind its back seat when you include its underfloor storage and 29.5 cubic-feet when you don't. Even that smaller number is superior to everything in the segment save the Volvo XC60 (29.7), while the Lexus RX apparently has a seems-way-too-small 18.4.   Let's see what that size advantage means. It's obvious that this is a comparatively deep and wide space with plenty of air above the back seat line for bulkier items. Note that the cargo cover was not present in this test vehicle, so I couldn't test capacity with it in place. As in every luggage test, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). There you go, all the bags fit easily. This is pretty much identical to the Lexus RX (below left) and a much easier fit than the Mercedes GLC, which is  one of the only other compact luxury models I've tested. Both of these examples are more capacious than their specs would indicate. However, this is not the end of the RDX story. Remember when I mentioned that it has 31.1 cubic-feet when including its underfloor storage? Well, that might actually be underselling the extra space gained. First, I like that the floor flips back and rests flat so you can easily use the extra space. You can also fully remove the floor piece to gain access to the aft bin, which is deeper but oddly shaped.  Here are my four largest bags standing up, with sufficient rear visibility maintained, and you still have the full-width section of the cargo area including the underfloor bin. What can you fit there? How about a 38-quart cooler and the remaining two bags stacked haphazardly around it.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

UPDATE: 2021 Acura RDX PMC Edition price set

The 2021 RDX is the latest in Acura's lineup to get the PMC Edition treatment. This limited-run, hand-built model follows the TLX and MDX PMC Editions and be finished in the same Thermal Orange Pearl that was pioneered on the NSX.  Blessedly, the "PMC in PMC Edition doesn't stand for pumpkin-anything. Rather, it's shorthand for the facility where just 360 examples of this crossover will be hand-assembled: Acura's Performance Manufacturing Center — the home of the Acura NSX — on Honda's Marysville, Ohio, campus. Each PMC Edition arrives in Marysville as a "body in white," ready to assemble and receive the paint process normally reserved for the NSX. The PMC Edition will be equipped similarly to an RDX with the A-Spec and Advance packages, with one exception: Acura's Super-Handling All-Wheel Drive system will be standard.  Otherwise, the PMC Edition is mechanically identical to the RDX, whose A-Spec already boasts a sporty exterior treatment to boot. The PMC Edition jazzes that up even further with gloss black wheels, a body-color grille surround, black chrome exhaust finishers, a gloss-black roof, gloss-black side mirrors and gloss-back door handles.  Inside, the theme is essentially inverted, with the black leather upholstery, steering wheel and floor mats all getting orange contrast elements. Apart from the serial number placard on the center console, the rest of the PMC Edition's interior is identical to that of a standard RDX equipped with the aforementioned packages.  Acura says the RDX PMC Edition will be priced at $51,000, with customer deliveries starting in October — just in time for jack-o-lantern season. Made you work for that one, didn't we?