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2019 Acura RDX undercuts rivals with base price of $38,295

The all-new 2019 Acura RDX will hit dealers on June 1, 2018, and it'll come with a window sticker bearing a base price of $38,295. That's for a front-wheel-drive RDX; adding all-wheel drive brings the base price to $40,295. Standard equipment includes the AcuraWatch safety and driver assistance package, which bundles automatic emergency braking, adaptive cruise control, lane keeping assist, and road departure mitigation. All RDX models, regardless of trim, are powered by a 2.0-liter turbocharged four-cylinder engine that sends 272 horsepower and 280 pound-feet of torque through a 10-speed automatic transmission to the drive wheels. That's more power than rivals like Audi Q5, BMW X3, Mercedes-Benz GLC300, and Volvo XC60, all of which are cited by Acura as key competitors in the small premium crossover segment. The EPA has given the 2019 RDX estimated fuel mileage ratings of 22 city, 28 highway, and 24 combined, or 21/27/23 with all-wheel drive. That's better than the AWD 2018 RDX's 19/27/22 rating, but under the class-leading 22/29/25 figures of the BMW X3, though the Bimmer has less horsepower and torque than the RDX. Perhaps even more important than the low-for-its-class starting price is the reasonable increase in cost as the trim level rises. Opting for an RDX with the Tech Package will cost $41,495 and bring with it navigation with real-time traffic, perforated leather seating surfaces, an ELS Studio audio system with 12 speakers, blind-spot monitoring, rear cross-traffic monitor, and front and rear parking sensors. The new RDX A-Spec package branches off the Tech trim level and adds sportier styling with blacked-out accents replacing chrome, 20-inch wheels, 4-inch exhaust tips, an ELX Studio audio system with 16 speakers, heated and ventilated seats, LED fog lights, and sport seats trimmed in leather and Ultrasuede. A red interior package is optional. At the top of the RDX pyramid sits the Advance trim for $46,395. That model gets cool stuff like a high-tech adaptive damper system, 16-way power driver and passenger seats (heated and cooled up front and heated in the rear), a head-up display, surround view camera, genuine wood trim, and a hands-free power tailgate. It's worth noting that since the A-Spec is based on the Tech and not the Advance trim it's not possible to get the adaptive dampers or fancy front seats packaged with the sportiest-looking RDX model. Here's hoping those bits are added as A-Spec package options at a later date.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2024 Acura Integra Type S is official, looks like a luxurious Civic Type R

Rumors have flown about an Acura Integra Type S since the Integra Prototype was revealed last year, and today, Acura confirms those rumors. The Integra Type S is real. It’s under development, and itÂ’s coming in summer 2023. Photos of a camouflaged test car are what we get for visuals right now, and it looks decidedly more aggressive than a regular Integra. The front end is completely different. Camo is hiding a hood bulge of sorts. On the side, much wider fenders play host to massive tires. Visually, it looks like itÂ’s rocking the same size wheel and tire setup as the new Civic Type R with its big 265-section-width tires. In the rear, the Type R wing is replaced by a subtle lip spoiler. Plus, the Integra gets an entirely different rear bumper with some diffuser vanes on either side. Framed by this lower valence is a tri-tip center-exit exhaust. YouÂ’ll notice that all three tips are the same size, unlike the Type R that has two smaller tips and one extra-large one. This suggests the Type S will get a unique exhaust system, similar to how the regular Integra has a unique exhaust versus the Civic Si. Details from Acura are thin, but suggest the Integra Type S will essentially be a Civic Type R thatÂ’s been given a dose of luxury in a new body. ItÂ’ll be powered by a 2.0-liter turbocharged four-cylinder that makes “over 300 horsepower.” This is surely the Type RÂ’s engine. A six-speed manual transmission is the exclusive shifting option, and just like the Type R, the Integra Type S is fitted with a limited-slip differential. Acura says it will provide “ultimate street performance and driver engagement.”  More details beyond the above will have to wait until a later date. Acura says the Type S is coming for the 2024 model year and set to go on sale in the summer of 2023. Related video: