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Takata airbag victim urges consumers to head to the dealership

A man who lost an eye in a low speed collision due to faulty Takata airbags is urging the owners of cars with recalled parts to take their vehicles into a dealership, before it's too late. The public service announcement comes from ConsumerWatch.com. In a video, the consumer rights website gives factual information about the recall, and adds a personal plea from Corey Burdick. The Florida man lost an eye due to shrapnel from an exploding Takata airbag. The Orlando Sentinel reported that Burdick was traveling just 15 mph in his Honda Civic when he collided with another car. There were no other injuries caused by the crash, except for the loss of Burdick's eye. He filed a lawsuit against Honda and Takata this year. "I lost my eye because of a defective airbag. Take your car in today so this doesn't happen to you," Burdick said. ConsumerWatch.com told Honda and Acura owners not to drive their vehicles until the faulty airbags were replaced. Good advice, as the National Highway Traffic Safety Administration also recently advised owners of 2001-03 Hondas and Acuras to get their airbags replaced immediately. NHTSA says airbag inflators in those vehicles have up to a 50 percent chance of exploding in an accident. But replacing the airbags isn't as easy as simply going into the dealership. Many owners who take their cars in for replacement are finding out that new parts are in short supply as manufacturers grapple with the largest automotive recall in US history. Takata may not have enough replacements until 2019, CNN reported earlier this year. The problem is so pervasive that some brand new cars were found to be sitting on dealer lots with faulty airbags still in place months after the initial recall. Some cars have received replacements that were also faulty and now will require a second trip to the dealer. However, waiting is not an option for many owners. At least 13 people have been killed and over 100 injuries have been blamed on the airbags. Related Video: News Source: consumerwatch.com, Orlando Sentinel, CNN Government/Legal Recalls Acura Honda Driving Ownership Safety consumer airbag Takata airbag recall

Acura NSX owners receive custom short teaser movies of their personal car

In a neat bit of fan service for those who've ordered Acura's new NSX halo car, the company will make a short film that reflects the way the car's been configured. Those films are on their way to future owners as you read this. In addition, they'll get a 1:18 scale custom model of their own car, reflecting every appearance option inside and out. That's neat. So neat, in fact, that we decided to commission our own video. We got together and configured a car in the lovely Nouvelle Blue Pearl, and sent our build over to Acura. They put together a video that's mostly representative of what an owner would see. You can see our build plate (hint: it says "Autoblog – Precision Crafted By Performance Manufacturing Center" on it), and that's "our" car on the dyno starting about 22 seconds in. If you want to check out someone else's film, you can compare our build to Jay Leno's. The reason Acura can do this is that there simply aren't that many available configurations for the NSX. This is at the root of one of the main criticisms some of our editors have about the car. An NSX starts at darn close to $160,000, and there are eight paint options (not too bad), four interior color options, and three seating options. All well and good, but compare that to the 16 paint and 12 interior color/material choices in a 911 Turbo, for example, choosing a similarly high-performance car at a similar price range. And there's a further wrinkle: Porsche will paint your car to match a sample you provide, so in reality the ability for an owner to make the car uniquely theirs is infinite, if you don't mind paying for it. See also the BMW Individual program, or McLaren's MSO one-offs. We're not just talking about the MSO Defined options, but the MSO Bespoke program itself, which will basically do anything you want to the car as long as it's road legal and your check doesn't bounce. We've been to MSO, and they're not kidding: they'll build anything. So yes, these custom videos are nice fan service, and they'll certainly jazz up the buyers who've already ordered one of these dynamically impressive cars. It's a move that builds loyalty, and certainly doesn't have much of a drawback. But for us, already a bit sensitive to Acura's conservative option list for the NSX, it serves to highlight the gap between Acura and the more established brands in catering to well-off customers' desire for bespoke range-topping creations.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.