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Acura NSX owners receive custom short teaser movies of their personal car

In a neat bit of fan service for those who've ordered Acura's new NSX halo car, the company will make a short film that reflects the way the car's been configured. Those films are on their way to future owners as you read this. In addition, they'll get a 1:18 scale custom model of their own car, reflecting every appearance option inside and out. That's neat. So neat, in fact, that we decided to commission our own video. We got together and configured a car in the lovely Nouvelle Blue Pearl, and sent our build over to Acura. They put together a video that's mostly representative of what an owner would see. You can see our build plate (hint: it says "Autoblog – Precision Crafted By Performance Manufacturing Center" on it), and that's "our" car on the dyno starting about 22 seconds in. If you want to check out someone else's film, you can compare our build to Jay Leno's. The reason Acura can do this is that there simply aren't that many available configurations for the NSX. This is at the root of one of the main criticisms some of our editors have about the car. An NSX starts at darn close to $160,000, and there are eight paint options (not too bad), four interior color options, and three seating options. All well and good, but compare that to the 16 paint and 12 interior color/material choices in a 911 Turbo, for example, choosing a similarly high-performance car at a similar price range. And there's a further wrinkle: Porsche will paint your car to match a sample you provide, so in reality the ability for an owner to make the car uniquely theirs is infinite, if you don't mind paying for it. See also the BMW Individual program, or McLaren's MSO one-offs. We're not just talking about the MSO Defined options, but the MSO Bespoke program itself, which will basically do anything you want to the car as long as it's road legal and your check doesn't bounce. We've been to MSO, and they're not kidding: they'll build anything. So yes, these custom videos are nice fan service, and they'll certainly jazz up the buyers who've already ordered one of these dynamically impressive cars. It's a move that builds loyalty, and certainly doesn't have much of a drawback. But for us, already a bit sensitive to Acura's conservative option list for the NSX, it serves to highlight the gap between Acura and the more established brands in catering to well-off customers' desire for bespoke range-topping creations.

Acura may go all AWD in bid to mimic Subaru's success

Acura's struggles have been well publicized. The Honda-owned luxury brand doesn't seem sure of where it's going or what it's trying to accomplish, with its cars and marketing lacking a coherent theme. Now, a new report from Automotive News claims that the brand could follow the success of Subaru and (to a lesser extent) Audi, and adopt all-wheel-drive as standard across its model range.
"I think that's the way we should go," Acura boss Koichi Fukuo told Automotive News.
Acura already offers some form of all-wheel drive on every vehicle in its line aside from the lamentable ILX sedan. That could change as Acura begins rolling out next-generation versions of its still relatively new stable of sedans and crossovers.

Acura NSX GT3 non-hybrid racecar on sale soon

Just over a year ago, Acura debuted the NSX GT3, the FIA GT3-spec racecar based on the automaker's latest and greatest. While it took years for the road car to hit the streets, the NSX GT3 was developed in a relatively short amount of time. This year, the car competed in several races under the factory banner, racking up 50,000 miles and two race victories. Today, Honda and Acura announced the NSX GT3 will go on sale for private teams. Think of the NSX GT3 as a stripped out version of the standard NSX sans hybrid system. The 3.5-liter twin-turbo remains, but, since there are no electric motors up front, all the power is sent to the rear wheels through a XTRAC semi-automatic 6-speed sequential transmission. The chassis is built in Ohio right alongside the regular NSX. The same goes for the engines. The block, heads, valve train, crankshaft, pistons, and dry-sump lubrication system are the same specification as the production car. Final assembly is completed in Italy. This past year, the NSX GT3 competed under the Acura banner in the WeatherTech SportsCar Championship GTD class and the Pirelli World Challenge GT category. In addition to those series, the car is built to compete in the Blancpain GT Series and 24 Hours Nurburgring in Europe, the Super GT GT300 class in Japan, as well as other GT3-spec race series. Different divisions of Honda will be handling global sales, with HPD responsible for the North American market. US pricing hasn't been announced, but converting the European models start at about $545,000. Now we just want to see a lightened, non-hybrid version of the NSX on the street. Related Video: Featured Gallery Acura NSX GT3 View 11 Photos Image Credit: Honda Motorsports Acura Honda Coupe Racing Vehicles Performance honda nsx acura nsx gt3