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2021 Acura TLX is the first model with Honda’s new proprietary airbag

When it arrives in showrooms this fall, the 2021 Acura TLX will be the first vehicle equipped with the new three-chamber front passenger airbag design Honda announced last year, reinforcing the automaker’s commitment to infused the sports sedan with state-of-the-art safety bonafides. As explained in the video above, the new airbag was designed and developed by engineers at HondaÂ’s R&D campus in Ohio and auto supplier Autoliv to mitigate the risk of severe brain trauma associated with angled frontal collisions. With its official launch in the 2021 TLX, the airbag will begin to be offered to other automakers through Autoliv. Work on the new airbag design stemmed in part from a 2013 U.S. Department of Transportation study that used MRI scans to look at brain injuries resulting from vehicle accidents and led to the creation of Brain Injury Criteria methodology for measuring brain injuries in vehicle crashes. Accordingly, Honda and Autoliv designed an airbag that does away with the traditional single-inflatable chamber in favor of something likened to a catcherÂ’s mitt, with a central “sail panel” net catching and slowing down the head and directing it inward between the two inflated side chambers. The idea is to better manage lateral forces in a collision that can cause an occupantÂ’s head to rotate severely and at high velocity. Honda is hailing the new airbag as a major advance in airbag design. It follows the companyÂ’s introduction, in 1990, of the first vertically deploying front passenger airbag for the 1991 Acura Legend, a design that became broadly adopted in the industry. Honda is packing lots of other safety features into the 2021 Acura TLX, including knee airbags for driver and front passenger, both contained beneath a panel on the underside of the instrument panel, and eight airbags total, the most ever for the model. It will also come standard with the AcuraWatch suite of advanced safety and driver-assist technologies and AcuraÂ’s Advanced Compatability Engineering body structure, which has been advanced to boost occupant safety by redirecting energy away from the passenger compartment in a frontal crash. Acura says it expects to get a five-star crash rating from the National Highway Traffic Safety Administration and a Top Safety Pick+ rating from the Insurance Institute for Highway Safety.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2019 Acura ILX gets $2,200 price cut to go with redesign, more features

Acura brought a relatively substantial update to the 2019 ILX, and now it has chopped prices to boot. It starts at $26,895 including destination charges, a $2,200 reduction from the 2018 model. The price came down, yet Acura added to the car's standard equipment; that's something we can get behind. Now the full suite of Acura's driver assistance features come standard, instead of as a $1,300 option. Exterior changes are the most obvious, with lots of new sheetmetal both front and back. You'll still be paying if you want the updated dual-screen infotainment system though. Equipped similarly to a 2018 model, it's $3,550 cheaper with the Premium and Technology packages. That same figure rings true for the A-Spec models too — an ILX with every package equipped tops out at $32,545 now, versus the $36,095 from before. We're all for the heavy price cuts, but the ILX remains the same relatively boring vehicle under the new bodywork. The A-Spec model is still only an appearance package, and doesn't really pay homage to the sporty Acura compacts of the past. A 1997 Acura Integra Type R just sold for $63,800 at Barrett-Jackson. Seeing that, plus the fanfare surrounding the Civic Type R arriving in America, shows that there's clearly tons of untapped hype surrounding small, hot Hondas. A true successor to the Integra Type R, or even just the GS-R, would have enthusiasts tripping over themselves. Keeping the price low for such a vehicle like we see for the 2019 ILX would be the cherry on top. Featured video: Featured Gallery 2019 Acura ILX View 11 Photos Acura Luxury Sedan