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Acura organizes new business division to confront falling sedan sales

Wed, 26 Feb 2014

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Honda updates Takata airbag recall status for some models

Fri, 07 Nov 2014

The net enveloping vehicles in the Takata airbag inflator recall just seems to keep widening. Honda is now updating its previous campaign to revise the status for even more models that were ever registered in (or originally sold in) 13 high-humidity US states and territories.
All of these vehicles were included in the company's earlier repairs. However, at the time this fix was titled "a safety improvement campaign." This latest action upgrades that condition to "a formal recall," according to Honda's official statement. The models include: the 2003-2005 Honda Accord, 2001-2005 Civic (pictured above), 2002-2005 CR-V, 2003-2004 Element, 2002-2004 Odyssey, 2003-2005 Pilot, 2006 Ridgeline, 2003-2005 Acura MDX and the 2005 Acura RL. All of these need to have their passenger-side, front airbag inflator replaced, and the recall affects Alabama, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico, the US Virgin Islands, Saipan, Guam and American Samoa.
As with the rest of these affected vehicles, it's possible in a collision for the inflator to rupture spraying metal shrapnel at occupants. There are at least 139 injuries attributed to this problem from a variety of automakers so far. Among this latest population of vehicles, Honda says there have been no confirmed injuries or fatalities related to these exploding inflators.

Ford tumbles to second worst in Consumer Reports reliability survey, list dominated by Japanese [w/video]

Mon, 29 Oct 2012

It's no secret that MyFord Touch has had its share of problems since being introduced, but the most recent reliability survey from Consumer Reports shows just how much this infotainment system has affected Ford. Just two years ago, the automaker was in the top 10 for the institute's reliability rankings, but since then, it has tumbled to the second-lowest rung just above dead-last Jaguar. In addition to MyFord Touch, CR also attributes a handful of new products that have had issues right out of the gate.
Compiled from 1.2 million subscriber surveys, this year's auto reliability survey heavily favors Japanese automakers, with eight of the 10 spots hailing from Japan. Toyota brands grabbed the top three spots (Scion, Toyota and Lexus - in that order) with Mazda, Subaru, Honda and Acura filling the next four spots. The only non-Asian automaker cracking the top 10 was Audi at number eight.
Audi climbed a total of 18 spots from last year, and Cadillac and GMC round out this year's top gainers breaking into the top 15. Helping Cadillac's upward movement, the CTS Coupe was named the most reliable domestic car. Lincoln, Volvo and Chrysler join Ford on this year's biggest loser list.