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Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.

Acura is launching an all-out assault on Pikes Peak

  Acura is gunning for multiple trophies at Pikes Peak later this month, sending no less than six vehicles to the famed hillclimb event. The fleet consists of two NSX race cars, two TLX Type S race cars, a TLX Type S pace car, and the 2022 MDX Type S making its first public debut. The all-volunteer team comprising Acura employees will be towing the more potent of the TLX race cars 1,300 miles from its base in Ohio to the Colorado venue with an MDX Type S. While a stock TLX Type S weighs 4,221 pounds, a mass that's pretty close to the 355-horsepower, 354 pound-foot flagship's towing capacity of 5,000, the race car is considerably lighter.  Honda put the TLX Type S on a 600-pound diet, gutting the interior and replacing parts with lightweight components like a carbon fiber hood. Naturally, aerodynamic aids like splitters, canards, and spoilers festoon the race car. On top of that, the 3.0-liter V6 it shares with the big brother MDX Type S has been modified with a with a larger turbo and additional cooling to account for the thin air approaching the 14,000-foot summit. Acura engineer Justin Lumbard will helm the TLX in the Pikes Peak Open Division, in which an Acura TLX GT race car holds the record of 9:24.433, set by Acura race veteran Peter Cunningham in 2019. Meanwhile, chassis engineer and cool-name-haver Jordan Guitar will be piloting the other TLX Type S, a more stock version with only a 300-pound diet. Both cars wear race-modified suspensions and HRE 19-inch 19 x 9.5-inch wheels wrapped in Pirelli slicks. Likewise, the NSX pairs comprise one hard-core racer and one mostly stock car each, allowing Acura to pursue wins in multiple classes. Drivers and brothers James and Nick Robinson are no strangers to Pikes Peak records. James helped Acura clinch the Hybrid Class record with a time of 10:01.913 in an NSX last year, and is now shooting for a Time Attack 1 Division championship. His NSX puts out around 625 horsepower thanks to larger turbos and reprogrammed engine software. A front splitter, large rear wing, 200-pound weight reduction are just some of the race-prep modifications. Meanwhile, Nick holds the front-wheel-drive record, set in 2018 with a first-generation Acura TLX and a time of 10:48.094. This year, Nick is behind the wheel of an NSX that's all stock — aside from safety equipment and race tires — in the hopes of achieving a Time Attack 2 production record attempt.

2019 Acura NSX Track Test Review | Exotic tech, exhilarating performance

EAST LIBERTY, Ohio — The 2019 Acura NSX makes sonorous noises behind my ear as the tachometer soars toward 7,500 rpm. My hands grip the squared-off steering wheel a bit too hard as I scrub off about 60 mph and dive into the first corner of the Transportation Research Center (TRC) dynamic handling course. There's 3,878 pounds of car beneath me, but the front tires do exactly what my hands tell them to, without hesitation, and I'm through the double apex corner without even thinking about the defiance of physics I just witnessed. On paper, a nearly 4,000-pound track car makes no sense. Yet in practice, it's just as tossable and eager to change direction as something much lighter. This is the NSX's party trick, thanks to some magic with the suspension and all-wheel drive system on this car. And while the new NSX is a very different vehicle than its predecessor, it was born of a similar spirit of innovation and forward thinking. The original Acura NSX hit the streets in 1991, establishing a new set of rules for every supercar released since. Constructed of an aluminum body — still an exotic material mainly used in competition vehicles — with curves that still drop jaws today, it was every bit as sophisticated as a Ferrari. But unlike Ferraris of the time, it was also reliable and easy to drive. Slide behind the wheel of a 1991 NSX, and you'll be transported back to a time when outward visibility was still in style. You can see the ground right in front of the nose. Turn around, and there's nothing blocking your view but a low wing. It's essentially a bubble canopy. Acura knows owners of the original NSX, your author included, absolutely love this about their cars. The effort to make the cockpit of the NSX similar is appreciated, even if modern crash standards prevent a perfect implementation. There are other subtle throwbacks. Every original NSX made a distinctive intake whine when winding it up to 8,000 rpm, and the new NSX has real intake noise physically pumped into the cabin to replicate this sweet sound all the way through the rev band. Another echo of the original is the simplified, sedate dash layout — eminently usable and likely to age well. A simplified version of the new RDX infotainment system would have fit the bill, too, but sadly it's not present. Under way, however, the generational similarities cease. Our time on this trip in the 2019 model was spent solely on track at TRC, and it was a wholly different experience from the old car.