2015 Acura Mdx 3.5l Technology Package on 2040-cars

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NSX Concept-GT is the world's hottest way to boil water

The Honda NSX Concept-GT is one sexy machine, and it looks to be a very effective tool on a race circuit. But Honda's latest web spot leads us to believe that it also can be used to make tea.
In the video, the racecar is hooked up to an apparatus that uses tubing to harness the energy from the car's 500-horsepower hybrid drive system, using it to boil water. The novel tea-making technique reminds us a bit of a couple other inventive Honda commercials, namely Hands and Cog.
Watch the NSX ad below, and be sure to turn the sound up to hear that glorious engine note.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

2013 Acura ZDX

What Is, What Could Have Been, And What May Yet Be
History is largely unkind to losers. That's true in the world of politics and sports, and it follows on with a few caveats in the realm of automobiles.
In terms of cars, historic losers tend to be remembered in one of two broad ways. Every once in a while, unsuccessful or oddball models actually make reputational gains after some time away from the new-car marketplace. I consider the Saab 9-2X one of the recent poster children for this group; a car that moved like molasses on dealer lots in the mid-2000s but has morphed into a sort of hard-to-find, used gem in recent years. More often, though, that which was unloved when new remains unloved with tens or hundreds of thousands of miles on the odometer. Pontiac's seriously misunderstood Aztek has king status here (despite the wailings of oddball fan clubs across the nation), so much so that invoking "Aztek" as a pejorative stopped being pithy about a dozen years ago.