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Acura is bringing back one of the first-gen NSX's coolest colors

Between 1997 and 2003, about 20 percent of first-generation Acura NSXs wore the color Spa Yellow, also known as Indy Yellow in some markets. As the legend of the NSX grew, so did the shiny color's reputation, and today, it's one of collectors' favorites. That's why it was odd that the second-generation NSX has not offered yellow paint ... until now. Acura announced the 2020 NSX will offer Indy Yellow Pearl, a similar-but-new take on the classic. Acura currently offers eight colors on the NSX: Nouvelle Blue Pearl, Valencia Red Pearl, Casino White Pearl, Source Silver Metallic, Thermal Orange Pearl, 130R White, Curva Red, and Berlina Black. Of those, Berlina Black is considered the only heritage color, and now it's getting a partner in Indy Yellow Pearl. Although Berlina Black can be ordered as a standard color, Indy Yellow Pearl will cost an extra $1,000, which seems completely worth it. Spa Yellow, which was the fifth-most-popular first-generation NSX color, was one of two yellows offered back then. For the 2004 and 2005 model years, the last two years of first-gen NSX production, Spa Yellow was replaced with Rio Yellow. The announcement comes ahead of California's famous Monterey Car Week, where the car will make its global in-person debut. It will be shown next to an NSX GT3 Evo racecar on the main strip in downtown Carmel-by-the-Sea, California.  The 2020 Acura NSX starts at $159,495, including destination.

The future of Acura is coming to Detroit

What you're looking at here is a teaser of the Acura Precision Concept – a showcar that will introduce the new design language for the brand. Acura is determined to inject some a larger performance aura into its brand, and for now, it plans to do that with stronger design language. "The Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans," says design director Dave Marek. We like what we see, too. The showcar has a long hood, short rear deck, and very strong character lines down the side. Those are classic rear-wheel-drive proportions, but as we know, that's kind of a long-shot for a new Acura. We'll see the full concept at the Detroit Auto Show in January. Here's hoping it looks awesome. Acura Precision Concept to Debut at 2016 North American International Auto ShowCreated by Acura's U.S. design team, Acura Precision Concept points to performance focus of future Acura design TORRANCE, Calif. (Dec. 18, 2015) – Acura will unveil the Acura Precision Concept at the 2016 North American International Auto Show in Detroit on January 12 at 8:00 am ET, the brand announced today. Created by the Acura Design Studio in California, the Acura Precision Concept will help set the direction for future Acura design; in particular, the next generation of performance-luxury sedans. "The Acura Precision Concept will signal the stronger and sharper focus of Acura styling on our core DNA we call 'precision crafted performance'," said Dave Marek, global creative director for the Acura brand. "It is our intention to more strongly express performance through design and the Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans." Acura today also announced details of its launch plans for the next-generation NSX supercar, coming to market next spring. Acura is on track to post its fourth consecutive year of U.S. sales growth in 2015, and best sales since 2007, with sales up 6.9 percent through November.

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.