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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

We drive the Acura TLX-GT racecar

Don't break the car. As you can tell from the video, that's the theme of the day at Gingerman Raceway in South Haven, MI. After two short lapping sessions in the Acura TLX-GT fear gave way to familiarity, and a second theme emerged: this is awesome. The anxiety was appropriate. There are only two TLX-GTs in the world, and both were at Gingerman that day. A mishap would potentially put either Ryan Eversly and Peter Cunningham out of contention for the subsequent Pirelli World Challenge race. I did not want to be that guy. But back to the awesome part. The TLX-GT is barely TLX, but more Acura that you might expect. The wheelbase, roof, and doors are all stock dimensions, although all the bodywork is carbon fiber. Out go the front MacPherson struts, in goes a special double-wishbone suspension. All-wheel drive comes from an XTRAC six-speed sequential transmission originally developed for Dakar Rally vehicles. The side mirrors are stock. Under the hood lies a 3.5-liter twin-turbo V6 with a stock block, head, crank, and throttle body. "Under the hood" is a generous term, though, because half of the engine sits inside the cabin. The front end of the block is aft of the front axle - the rest of the hood is taken up with radiators and hoses. To service the turbochargers, the RealTime mechanics remove the top of the dashboard. The front-mid engine location pushes the driver's seat back to the B-pillar, so you sit like Hightower from Police Academy. Only with less visibility. This does not calm the nerves. Nor does the din of 600 or so unmuffled horsepower. My first laps were understandably timid. But the TLX-GT is actually easy to drive. You get used to the low, rearward seating position almost immediately. Once rolling you don't need the clutch for shifts - just bang the right and left paddles to go up and down. I even became accustomed to the acceleration. At more than 3,000 pounds curb weigh the TLX-GT is quick, but not as explosive as cars like the Chevrolet Corvette Z06. Where the TLX-GT blows away road cars is in grip and braking, neither of which I fully exploited. The brake pedal is so hard you feel like you're standing on it just to get the pads to bite. Once engaged, they're like an endless well of deceleration, with ABS somewhere down at the bottom of the abyss. Second lapping session over, car returned intact and adrenaline high in full effect. I had the uncontrollable urge to get back behind the wheel. I mean, I barely had time to get up to speed.

2019 Acura RDX undercuts rivals with base price of $38,295

The all-new 2019 Acura RDX will hit dealers on June 1, 2018, and it'll come with a window sticker bearing a base price of $38,295. That's for a front-wheel-drive RDX; adding all-wheel drive brings the base price to $40,295. Standard equipment includes the AcuraWatch safety and driver assistance package, which bundles automatic emergency braking, adaptive cruise control, lane keeping assist, and road departure mitigation. All RDX models, regardless of trim, are powered by a 2.0-liter turbocharged four-cylinder engine that sends 272 horsepower and 280 pound-feet of torque through a 10-speed automatic transmission to the drive wheels. That's more power than rivals like Audi Q5, BMW X3, Mercedes-Benz GLC300, and Volvo XC60, all of which are cited by Acura as key competitors in the small premium crossover segment. The EPA has given the 2019 RDX estimated fuel mileage ratings of 22 city, 28 highway, and 24 combined, or 21/27/23 with all-wheel drive. That's better than the AWD 2018 RDX's 19/27/22 rating, but under the class-leading 22/29/25 figures of the BMW X3, though the Bimmer has less horsepower and torque than the RDX. Perhaps even more important than the low-for-its-class starting price is the reasonable increase in cost as the trim level rises. Opting for an RDX with the Tech Package will cost $41,495 and bring with it navigation with real-time traffic, perforated leather seating surfaces, an ELS Studio audio system with 12 speakers, blind-spot monitoring, rear cross-traffic monitor, and front and rear parking sensors. The new RDX A-Spec package branches off the Tech trim level and adds sportier styling with blacked-out accents replacing chrome, 20-inch wheels, 4-inch exhaust tips, an ELX Studio audio system with 16 speakers, heated and ventilated seats, LED fog lights, and sport seats trimmed in leather and Ultrasuede. A red interior package is optional. At the top of the RDX pyramid sits the Advance trim for $46,395. That model gets cool stuff like a high-tech adaptive damper system, 16-way power driver and passenger seats (heated and cooled up front and heated in the rear), a head-up display, surround view camera, genuine wood trim, and a hands-free power tailgate. It's worth noting that since the A-Spec is based on the Tech and not the Advance trim it's not possible to get the adaptive dampers or fancy front seats packaged with the sportiest-looking RDX model. Here's hoping those bits are added as A-Spec package options at a later date.