2011 Acura Mdx Base Sport Utility 4-door 3.7l on 2040-cars

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Acura considering Vezel-based compact crossover

There's a distinct benefit to automakers having their own premium brand. After all, why develop one vehicle to be sold under one nameplate if you can turn it into two? Especially if a little reconfiguration and some premium accoutrements allow said automaker to charge significantly more for the luxury version. It's a winning formula - for crossovers especially - that Toyota has used to turn the Highlander into the Lexus RX (even if the first-gen RX arrived before the original Highlander), that Ford has used to transform the Edgee into the Lincoln MKX and that General Motors has applied to the Chevrolet Suburban to turn it into the Cadillac Escalade (to name just a few of the many examples out there). And it's one to which Honda and its Acura division are certainly not unaccustomed.
Acura has adapted its Euro-spec Honda Accord into the TSX, the Civic into the ILX, the CR-V into the RDX and the Pilot into the MDX. And now that the Honda Vezel is coming to market, Acura reportedly has its eye on that as well. The idea was first introduced when Acura unveiled the SUV-X concept (shown above) at the Shanghai Motor Show this past April, just a few months after Honda revealed its Urban SUV concept that previewed the production Vezel. At the time, says Automotive News, Acura said it intended to put the concept into production in China for the Chinese market, and it's reportedly moving ahead with those plans. But now that it is, executives are wondering where else they might find buyers for the premium compact crossover.
With the Vezel soon to begin production alongside the Fit at Honda's new plant in Mexico, it wouldn't be a stretch to see the Acura version follow suit. The market does, after all, seem to be heating up with entries like the Audi Q3, BMW X1 and Mercedes-Benz GLA, and we couldn't blame Honda - pardon us, Acura - for wanting a slice of that pie.

Buy a new NSX and you can put the badges on as it rolls off the line in Ohio

Acura announced today that new NSX owners now have an opportunity to see their cars being built at the Performance Manufacturing Center (PMC) in Marysville, Ohio. At the starting price of $2,700, owners can participate in the "NSX Insider Experience" in which they'll tour the factory, as well as the Honda Heritage Center. The latter of which houses a HondaJet, an iteration of ASIMO, Honda's famous humanoid robot, and other pieces of Honda history. Owners on the tour also have the chance to talk with people on the assembly line about how it all comes together, and can even install the badges on their very own cars. If that's not enough, Honda offers a few other optional extras to make the trip special. They can add a tour of the factory in Anna, Ohio, where the NSX engines are made, as well as sign up for a performance driving experience in a new NSX. The driving portion is available in two- and four-hour sessions, and it takes place at the Transportation Research Center, which doubles as Acura's NSX proving grounds. Of course these extras will add to the cost, as will bringing guests. Honda even offers help with travel planning through Acura Concierge. The service can book your flight and other travel arrangements. It will also allow you to stay at the special NSX suite at the Joseph Hotel in Columbus, Ohio. Acura didn't go into detail as to what makes the suite specific to the NSX, but we're sure it's a nice place nonetheless. NSX owners interested in the program should check out the program's website, here. For people without the means to buy an NSX, you can still get a look into the factory by checking out our visit to the facility. Related Video: Featured Gallery Acura NSX Insider Experience Image Credit: Acura Green Plants/Manufacturing Acura Coupe Hybrid Supercars

2013 Acura ILX 2.4

Going Mainstream Has Its Privileges
Acura's experiment with niche models has failed. Competing in the luxury car business by filling white space with product just didn't work for the Japanese automaker. In place of slow-selling models like its ZDX and quirky first-gen RDX, the mindset at Acura has recently switched to more conventional products with vastly improved volume potential. The redesigned 2013 RDX, for example, sold almost as many units in 2012 as it did in 2010 and 2011 combined, and the all-new 2013 ILX has sold more units each month - since going on sale in May - than Acura sold in ZDXs and RLs in all of last year.
While the redesigned RDX is a crucial product to compete with luxury compact crossovers, the ILX might be the most important new product for Acura, as a growing number of premium makes are starting to realize the importance of upscale entry-level compact cars. Ironically, this segment was a pivotal part of the brand's success in the 1980s and '90s thanks to the Integra, but Acura completely abandoned the genre when it killed off the RSX coupe in 2006. The addition of the ILX not only gives Acura a competitive small car again, it also drops the brand's entry price by almost $5,000.