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2019 Acura ILX gets $2,200 price cut to go with redesign, more features

Acura brought a relatively substantial update to the 2019 ILX, and now it has chopped prices to boot. It starts at $26,895 including destination charges, a $2,200 reduction from the 2018 model. The price came down, yet Acura added to the car's standard equipment; that's something we can get behind. Now the full suite of Acura's driver assistance features come standard, instead of as a $1,300 option. Exterior changes are the most obvious, with lots of new sheetmetal both front and back. You'll still be paying if you want the updated dual-screen infotainment system though. Equipped similarly to a 2018 model, it's $3,550 cheaper with the Premium and Technology packages. That same figure rings true for the A-Spec models too — an ILX with every package equipped tops out at $32,545 now, versus the $36,095 from before. We're all for the heavy price cuts, but the ILX remains the same relatively boring vehicle under the new bodywork. The A-Spec model is still only an appearance package, and doesn't really pay homage to the sporty Acura compacts of the past. A 1997 Acura Integra Type R just sold for $63,800 at Barrett-Jackson. Seeing that, plus the fanfare surrounding the Civic Type R arriving in America, shows that there's clearly tons of untapped hype surrounding small, hot Hondas. A true successor to the Integra Type R, or even just the GS-R, would have enthusiasts tripping over themselves. Keeping the price low for such a vehicle like we see for the 2019 ILX would be the cherry on top. Featured video: Featured Gallery 2019 Acura ILX View 11 Photos Acura Luxury Sedan

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Acura bringing full-EV NSX and two hybrids to Pikes Peak

Acura is bringing two 2017 NSX hybrids to run up Pikes Peak in a few weeks. As exciting as this is in itself, the line that really caught our attention in the PR announcement is that there will be third vehicle, an all-electric one, making the climb alongside its hybrid brethren. The EV is not an NSX per se, but,"a new NSX-inspired, all-electric 4-motor SH-AWD Concept." First announced back in March, the new EV will run in the Electric Modified Class, and features, "a further evolution of the experimental all-electric, four-motor Super Handling All-Wheel Drive (SH-AWD) powertrain that won last year's Pikes Peak Challenge Exhibition class." All-electric vehicles have been speeding up the mountain track for years now, with Mitsubishi EVs winning their division in 2014. A Tesla Model S will make the climb this year. Back to the standard NSX hybrids. They will be driven in the Time Attack 1 and 2 classes by brothers James and Nick Robinson. The vehicles are different, but both use the standard NSX's three-motor hybrid powertrain. TA1 has a lighter chassis and a modified racing exhaust, while TA2 is a standard NSX with some required safety equipment Last year, an NSX was the pace car at Pikes Peak. Related Video: 2017 Acura NSX Supercar to Make its North American Racing Debut at 2016 Broadmoor Pikes Peak International Hill Climb Jun 9, 2016 - TORRANCE, Calif. Two Acura NSX supercars and a new NSX-inspired, all-electric 4-motor SH-AWD Concept will compete in the 100th anniversary of Pikes Peak International Hill Climb Acura NSX, MDX and TLX will serve as official pace cars Acura will field a pair of 2017 Acura NSX supercars in the 100th Anniversary of the running of the Broadmoor Pikes Peak International Hill Climb on June 26, marking the North American racing debut of Acura's next-generation NSX: the pinnacle expression of Acura Precision Crafted Performance and the only supercar made in America. The two Acura NSX supercars will compete in the Time Attack 1 and 2 classes and will be piloted by brothers James and Nick Robinson, respectively, both from the company's North American engineering team. In addition, Acura will campaign an NSX-inspired prototype vehicle in the Electric Modified Class, featuring a further evolution of the experimental all-electric, 4-motor Super Handling All-Wheel Drive (SH-AWD) powertrain that won last year's Pikes Peak Challenge Exhibition class.