2011 Acura Mdx Advance Pkg, One Florida Owner, Navi, Sat, Ventilated, 3rd Row on 2040-cars

Auto blog

2016 Acura NSX grows into its updated styling for the 2015 Detroit Auto Show [w/videos]

It's not immediately clear at first glance, but the Acura NSX as it appears on the floor at the 2015 Detroit Auto Show is a far cry from the concept from the 2013 show. These days, the NSX packs a twin-turbo, longitudinally mounted V6 with over 550 horsepower on tap and nine-speed dual-clutch gearbox. Although, the three-motor hybrid setup remains with two units at the front and one for the rear axle. The numerous slashes and scoops make the design look much more aggressive than the earlier concept, but the changes go much deeper than the new skin. There's an inch of extra width and 3.1-inches more overall, including 0.8-inches extra length in the wheelbase. Underneath it all, is a carbon fiber floor and aluminum-intensive chassis to provide strength to harness all of its power. Unfortunately, Acura isn't specifically announcing engine output, the weight or the design's drag coefficienct yet, so there are still questions to answer. However production starts in fall 2015 with the order books opening in the summer. Pricing is among the factors that the Japanese brand isn't discussing, but it likely costs about $150,000 to park the company's latest supercar in your driveway. In the meantime, enjoy admiring this upcoming entry in the hybrid supercar market. Related Video:

NSX Concept-GT is the world's hottest way to boil water

The Honda NSX Concept-GT is one sexy machine, and it looks to be a very effective tool on a race circuit. But Honda's latest web spot leads us to believe that it also can be used to make tea.
In the video, the racecar is hooked up to an apparatus that uses tubing to harness the energy from the car's 500-horsepower hybrid drive system, using it to boil water. The novel tea-making technique reminds us a bit of a couple other inventive Honda commercials, namely Hands and Cog.
Watch the NSX ad below, and be sure to turn the sound up to hear that glorious engine note.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.