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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

Autoblog's guilty pleasure cars

Guilty pleasures are part of life – don't even try to pretend like you don't have one (or two, or six). In the non-automotive space, this could come down to that secret playlist in your iPhone of songs you'll only listen to when you're alone; or think of that one TV show you really do love, but won't admit to your friends. I've got plenty, and so do you. Going back to cars, here's a particularly juicy one for me: several years ago, I had a mad crush on the very last iteration of the Cadillac DTS. Oh yes, the front-wheel-drive, Northstar V8-powered sofa-on-wheels that was the last remaining shred of the elderly-swooning days of Cadillac's past. Every time I had the chance to drive one, I was secretly giddy. Don't hate me, okay? These days, the DTS is gone, but I've still got a mess of other cars that hold a special place in my heart. And in the spirit of camaraderie, I've asked my other Autoblog editors to tell me some of their guilty pleasure cars, as well – Seyth Miersma, as you can see above, has a few choice emotions to share about the Mitsubishi Lancer Evolution. Read on to find out what cars make us secretly happy. Mercedes-Benz SL65 AMG This decadent convertible is the epitome of the guilty pleasure. It's big, powerful, fairly heavy and it's richly appointed inside and out. It's a chocolate eclair with the three-pointed star on the hood. Given my druthers, I'd take the SL65 AMG, which delivers 621 horsepower and 738 pound-feet of torque. That output is borderline absurd for this laid-back convertible. I don't care. You don't need dessert. Sometimes you just crave it. The SL line is about the feel you get on the road. The roof is open. The air, sun and engine sounds all embrace you. It's the same dynamic you could have experienced in a Mercedes a century ago, yet the SL gives you the most modern of luxuries. An Airscarf feature that warms my neck and shoulders through a vent embedded in the seat? Yes, please. Sure, it's an old-guy car. Mr. Burns and Lord Grantham are probably too young and hip for an SL65. I don't care. This is my guilty pleasure. Release the hounds. – Greg Migliore Senior Editor Ford Flex I drove my first Flex in 2009 when my mother let me borrow hers for the summer while I was away at college. The incredibly spacious interior made moving twice that summer a breeze, and the 200-mile trips up north were quite comfortable.

2019 Acura NSX vs. 1991 Acura NSX | Respect your elders

A car that forces the competition to head back to the drawing board does not come around often, especially when that competition happens to be Ferrari. Honda achieved such a feat back in 1991 when the original NSX was set loose in the supercar world. Not only did the NSX smack its contemporaries down in terms of performance and technological prowess, it also forced the Italians to make supercars with some semblance of reliability and manners. Spend only a few moments in an original NSX, and its specialness is palpable. The lack of power steering is acutely noticeable at low speed as I roll over little cracks and dips in the road, while the sticky rubber chucks small rocks up into the wheel wells. A near 360-degree view is at my disposal with the bubble-like canopy, and the ground right in front of the nose is visible from my vantage point. This is what control feels like, and we haven't even gotten to the reverie-inducing VTEC noises getting piped right into our eardrums yet. There are no dials to change the throttle response, no buttons to make the steering artificially heavy, no shift paddles behind the wheel to tell a computer to swap cogs. To my right is a manual shifter that can legitimately be described as perfect. This is a 1991 Acura NSX, and it is glorious. For some of the reasons I've briefly described, and plenty more, this car has reached legend status amongst enthusiasts. In the early 2000s it was a sales disaster, outgunned by pretty much every other supercar in the space. Honda/Acura was only working with a 3.2-liter V6 making 290 horsepower when that car finally met its maker after the 2005 model year. As collectable modern classics, the relatively low power output doesn't seem to bother folks spending close to, and over, six digits on low-mileage examples of these cars. What changed? Well, the passage of time tends to be the biggest factor in these things. Also, there's a new NSX out there, reminding the world that the old one exists. And just like when Acura discontinued the original, the new one is mighty expensive, selling in extremely low numbers, and generally regarded as lesser than other options in its class. This time around it has to deal with standout cars like the 911 GT3, McLaren 570S and Audi R8 V10. But perhaps even worse than that, the new NSX must withstand comparisons to the original. Can you think of any other legendary Japanese car with a similar image problem today? Yeah, the Toyota Supra.