2010 Acura Mdx Technology Navigation Bluetooth Backup Cam Heated Seats Warranty on 2040-cars

Auto blog

Acura considering Vezel-based compact crossover

There's a distinct benefit to automakers having their own premium brand. After all, why develop one vehicle to be sold under one nameplate if you can turn it into two? Especially if a little reconfiguration and some premium accoutrements allow said automaker to charge significantly more for the luxury version. It's a winning formula - for crossovers especially - that Toyota has used to turn the Highlander into the Lexus RX (even if the first-gen RX arrived before the original Highlander), that Ford has used to transform the Edgee into the Lincoln MKX and that General Motors has applied to the Chevrolet Suburban to turn it into the Cadillac Escalade (to name just a few of the many examples out there). And it's one to which Honda and its Acura division are certainly not unaccustomed.
Acura has adapted its Euro-spec Honda Accord into the TSX, the Civic into the ILX, the CR-V into the RDX and the Pilot into the MDX. And now that the Honda Vezel is coming to market, Acura reportedly has its eye on that as well. The idea was first introduced when Acura unveiled the SUV-X concept (shown above) at the Shanghai Motor Show this past April, just a few months after Honda revealed its Urban SUV concept that previewed the production Vezel. At the time, says Automotive News, Acura said it intended to put the concept into production in China for the Chinese market, and it's reportedly moving ahead with those plans. But now that it is, executives are wondering where else they might find buyers for the premium compact crossover.
With the Vezel soon to begin production alongside the Fit at Honda's new plant in Mexico, it wouldn't be a stretch to see the Acura version follow suit. The market does, after all, seem to be heating up with entries like the Audi Q3, BMW X1 and Mercedes-Benz GLA, and we couldn't blame Honda - pardon us, Acura - for wanting a slice of that pie.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Acura MDX teaser photos show an upscale interior

After teasing us with an exterior image of the fourth-generation Acura MDX a week ago, Acura has now followed up with images of the interior. The exterior teaser was done up in "Tron" style, but these interior shots go beyond outlines to reveal some details that are much less obscured. Acura promises the MDX will be the "most premium and performance-focused" version of the SUV yet and has earned "elevated status" as the brand's flagship. (Only about 1,000 of the RLX were sold in North America last year, vs. 52,000 of the MDX, so it seems the big sedan got demoted as flagship. Aw.) The MDX's instrument panel is lower and wider, Acura says, and the interior is trimmed out in real open-pore wood. The leather dash is "hand-wrapped" with French seams. All three rows of seating surfaces are quilted, with perforations done in a gradated design, and there is contrasting piping and stitching. Massaging front seats add to the premium experience. Acura promises a variety of new technologies in the cabin, including what it calls the Acura Precision Cockpit, along with a mighty wide-looking HD infotainment screen and Acura's dynamic ELS Studio 3D sound system with 25 speakers. (Where do they put them all?) After Acura did great things with the RDX and the new 2021 TLX, we expect the MDX redesign will follow suit in reinvigorating the brand. The MDX will likely offer the same engines as in the TLX: a 272-horsepower turbocharged 2.0-liter four-cylinder as the base engine, and a 355-horsepower turbocharged 3.0-liter V6 engine as an option. But we should know more about all of the above when the prototype Acura MDX — albeit a very-near-production prototype — will be revealed next Wednesday, Oct. 14.  Related Video: