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Acura NSX bodywork to be sheathed in zirconium e-coat, fewer paint layers

Automakers make halo cars to drum up excitement and show off what they can do, but there's more to it than that. Advanced platforms allow a company's engineers to experiment with all sorts of technologies. And in the case of the upcoming new Acura NSX, that includes new paint processes.
Speaking with Autoline in this video interview, Honda's North American Senior VP Jon Minto talked about an innovative zirconium e-coat which it's applying to the new NSX. Unlike some experimental paints developed for Formula One, however, this coating is not designed to minimize drag or enhance cooling: it's designed to be more environmentally friendly.
It's one of a few measures which Honda is implementing on the NSX before expanding it to more accessible models, along with another process that uses fewer coats to reduce energy consumption by 40 percent. Watch the interview with Autoline host John McElroy right here.

2014 Acura MDX priced from $42,290*

The fully redesigned 2014 MDX goes on sale in July, and Acura has now confirmed that its largest crossover will be priced at $42,290 (*plus $895 for destination). Unlike previous MDX models, Acura will offer the 2014 model with both front- and all-wheel drive (the automaker's fantastic Super-Handling All-Wheel Drive, at that), and this base price is for the standard, two-wheel-drive MDX model. At the base level, this new pricing represents a $990 decrease over the outgoing, AWD-only 2013 model.
Four trim levels will be offered across the range, all of which use Acura's direct-injected 3.5-liter V6 engine good for 290 horsepower and 267 pound-feet of torque, mated to a six-speed automatic transmission. Standard features include things like push-button start, Acura's fancy new Jewel Eye LED headlights, the next-generation AcuraLink system, an eight-inch multi-function display screen, blind spot monitoring and a premium sound system.
Moving up from there, the Technology package ($46,565) gains 19-inch wheels (18s are standard), forward collision warning, lane departure warning, a color TFT display, rain-sensing wipers and more. The Entertainment Package (bundled into one $48,565 model) adds rear seat entertainment to all of that. At the top end, the MDX Advance model gets unique wheels, remote engine start, 12-speaker ELS premium audio, adaptive cruise control and more. Adding Super-Handling All-Wheel Drive to any of these models results in a $2,000 price jump.

The future of Acura is coming to Detroit

What you're looking at here is a teaser of the Acura Precision Concept – a showcar that will introduce the new design language for the brand. Acura is determined to inject some a larger performance aura into its brand, and for now, it plans to do that with stronger design language. "The Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans," says design director Dave Marek. We like what we see, too. The showcar has a long hood, short rear deck, and very strong character lines down the side. Those are classic rear-wheel-drive proportions, but as we know, that's kind of a long-shot for a new Acura. We'll see the full concept at the Detroit Auto Show in January. Here's hoping it looks awesome. Acura Precision Concept to Debut at 2016 North American International Auto ShowCreated by Acura's U.S. design team, Acura Precision Concept points to performance focus of future Acura design TORRANCE, Calif. (Dec. 18, 2015) – Acura will unveil the Acura Precision Concept at the 2016 North American International Auto Show in Detroit on January 12 at 8:00 am ET, the brand announced today. Created by the Acura Design Studio in California, the Acura Precision Concept will help set the direction for future Acura design; in particular, the next generation of performance-luxury sedans. "The Acura Precision Concept will signal the stronger and sharper focus of Acura styling on our core DNA we call 'precision crafted performance'," said Dave Marek, global creative director for the Acura brand. "It is our intention to more strongly express performance through design and the Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans." Acura today also announced details of its launch plans for the next-generation NSX supercar, coming to market next spring. Acura is on track to post its fourth consecutive year of U.S. sales growth in 2015, and best sales since 2007, with sales up 6.9 percent through November.