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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Acura, Penske reveal ARX-05 prototype racecar

CARMEL-BY-THE-SEA, Calif. — Acura pulled the cover off its striking Daytona prototype, called the ARX-05, as part of a new partnership with one of racing's most legendary names, Roger Penske. The racecar debuted Friday at The Quail, a vintage car show held during the week of the Pebble Beach Concours d'Elegance. Acura and Team Penske will campaign two cars next season in the IMSA WeatherTech SportsCar championship, starting with the Rolex 24 at Daytona in January. ARX is short for Acura Racing eXperimental, generation five. The car will run a twin-turbo 3.5-liter V6 engine that's based on the J35 series six-cylinder used throughout Acura's lineup. The body, designed by Acura global creative director Dave Marek's team, uses design cues from the company's road cars, including similar headlights. The chassis is based on the Oreca 07 setup. "We're already testing, and things are looking pretty good," said Art St. Cyr, president of Honda Performance Development and Acura Motorsports. Acura has raced endurance cars since 1991, finding success in IMSA and the former American Le Mans series. Two-time Indianapolis 500 winner Juan Pablo Montoya and Dane Cameron will drive one of the cars, while the other team to be announced later. Acura will face off against Nissan, Cadillac, Mazda, Oreca, Dallara and Multimatic Riley in the IMSA prototype field. The venture marks a return to sports-car competition for Penske, whose organization ran a Chevy Corvette in its first race at the 1966 24 Hours of Daytona and then operated victorious ALMS programs into the 2000s. Penske sees racing as a way to raise the image of Acura, whose cars he sells at his dealerships, Penske Automotive Group. "We want to take this brand to the next level," he said. "It's [racing] a core part of our brand and it's one of the ways we are validating our performance," said Acura vice president and general manager Jon Ikeda. After The Quail, the ZRX-05 is scheduled to appear at the Rolex Monterey Motorsports Reunion and in a featured area for concept and racing cars on the lawn at the Concours. Related Video: Featured Gallery Acura ARX-05 Daytona Prototype Reveal View 11 Photos Related Gallery Acura ARX-05 race car View 12 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Motorsports Acura Racing Vehicles Pebble Beach daytona prototype

Jeep Gladiator Mojave and Acura MDX A-Spec | Autoblog Podcast #627

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Senior Editor, Green, John Beltz Snyder. This week, they're driving a Jeep Gladiator Mojave, Acura MDX A-Spec, our long-term Subaru Forester and a Honda CR-V Hybrid. A little stir-crazy from quarantine, they also derail the conversation for a little bit to talk about beer before launching into this episode's "Spend My Money" segment. Autoblog Podcast #627 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2020 Jeep Gladiator Mojave 2020 Acura MDX A-Spec (Here's one of those "Off The Clock" episodes we reference in our derailment about beer) Our long-term 2019 Subaru Forester gives us a moist surprise 2020 Honda CR-V Hybrid Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: