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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

2021 Acura TLX Long-Term Introduction | Loving the style, testing the substance

It’s not an understatement to say that the 2021 TLX is AcuraÂ’s most important car in years. Its purpose is ambitious: to be an authentic sports sedan with premium flair. When Acura is at its best, thatÂ’s what it does, as exemplified by the Legend and the third-generation TL. Can the TLX live up to that pedigree? WeÂ’ll spend the next year seeking answers as the attractive TLX joins our long-term fleet. The TLX is the sedan for Acura, carrying most of its aspirations as a sporting brand. Sure, thereÂ’s still the NSX, but a halo car needs to shine its light on something for mainstream enthusiasts to buy. As a reminder, the ILX is a dressed-up Civic and AcuraÂ’s former flagship, the RLX, is done. Put simply, thereÂ’s a lot riding on the TLX, but early indications are promising.  You will be able to find all future posts on our Long-Term 2021 Acura TLX page.  What we got Our new long-termer is a TLX A-Spec with Super Handling All-Wheel Drive. ItÂ’s powered by a 2.0-liter turbocharged four-cylinder rated at 272 horsepower and 280 pound-feet of torque teamed with a 10-speed automatic transmission with paddle shifters. It costs $47,775, including destination charges, which puts it near the top of the TLX range. Among the TLX's standard features are LED head- and taillights, a sunroof, heated front seats, satellite radio, Apple CarPlay, Android Auto and Acura's unusual True Touchpad interface. Beyond the basic equipment, Acura then breaks down content into three packages, but they're more like trim levels since you can't mix and match them, nor are there any additional options beyond SH-AWD. As such, the A-Spec basically takes the Technology package items (blind-spot warning, navigation, leather upholstery, ambient cabin lighting) and adds additional content, including 19-inch Shark Grey aluminum alloy wheels, LED fog lamps, ventilated front seats, a sport steering wheel, a wireless phone charger, and a 17-speaker Panasonic/ELS sound system. The A-Spec also looks different with gloss black accents, smoked light casings and a matte grey diamond grille that really stand out when paired with our long-termer's striking Apex Blue Pearl Paint ($500 option). Our car also arrived on 255/40 R19 all-season tires but we plan to swap them for winter rubber. Why we got it The A-Spec is the enthusiast version. It looks and feels the part of a proper sports sedan. The interior, with the supportive seats and flat-bottom steering wheel, reinforces the idea of athleticism.

2019 Acura RDX infotainment first impressions | A first step into the touch pad world

One of the greatest design challenges in the modern automotive industry is an infotainment system that provides loads of capabilities, but is also easy-to-use and not overly distracting. Touch screens have been leading the way as the favored option, but Acura is trying a new design that relies on a touch pad with some unique tweaks to separate it from similar systems, such as those seen in competing Lexus models. And we got to try it out in the first production application, the 2019 Acura RDX compact crossover. The key feature of the touch pad is its one-to-one position functionality. What that means is that, if you have a grid of function buttons on the screen, tapping on, say, the upper left corner of the pad will highlight the button in the same area on the screen. And if you were to take your finger off the pad and tap in the opposite corner, that section of the screen would immediately be highlighted. You don't have to slide your finger across the pad to reach selections if you don't want to, and you don't have to slide back from the last function you highlighted. It basically does away with the need to move a cursor around like you would on a laptop with its mouse pad. In practice, it's a little odd to use at first because we mentally connect using a touch pad with the traditional cursor interface of the laptops we use day in and day out. As such, we forgot that we didn't have to scan the screen for the cursor every time we needed to select something. But once we remembered we could skip that, we found it quick and easy to drop our finger down and slide to our preferred function quickly. We could occasionally even pick something on the corners without having to slide at all. This is partly because Acura designed the interface to work with this pad. A representative from Acura's R&D center explained that they tried to put common functions on those corners because they're easy to reach without looking or thinking much. Another bonus to this system is that you don't immediately go to the function the second you press the pad. Instead, the feature is highlighted and still needs a physical click to enter. This is enormously helpful, since it virtually eliminates the chance of going to the wrong selection because you hit a bump or just got lazy with finger placement. Instead, you can get your finger in the right spot and then commit with a button press.