2003 Acura Mdx Base Sport Utility 4-door 3.5l on 2040-cars

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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2019 Acura MDX refresh brings some sharp enhancements

The outgoing Acura MDX has nothing to be ashamed of, but the thing about refreshes is that the engineers and product teams always have something to fine tune. Some of it is planned in advance — the cosmetic upgrades and the A-Spec trim were probably always part of the product roadmap. But there are also some tweaks that seem to be a response to customer feedback. Let's take a closer look. Most important, some of the goodies reserved only for the old Sport Hybrid will now be available on all MDXs. Notably, the Active Damper System — a continuously adjustable valve that controls the flow of hydraulic fluid within the damper — is available on non-hybrid MDXs for the first time. The system has several settings, from plush to firm. We found this system worked very well on the Sport Hybrid during our first drive, so it's a useful upgrade that buyers will be able to readily appreciate. Next up is an A-Spec appearance trim, which looks sportier but doesn't offer any additional performance or comfort features, just like the rest of Acura's A-Spec models at this point. For the MDX, wider 20-inch wheels and a combination of gloss black and "dark chrome" trim compliment a revised front fascia and grille. Inside, the seats get a mix of Alcantara and leather with contrasting stitching, there are unique gauges, sport pedals, and a thicker steering wheel. It looks decent enough, particularly inside, and there's enough there to make the trim stand apart from the more pedestrian trims. Oh, and there's an exclusive color: Apex Blue Pearl. A quick aside on prices: The base MDX without SH-AWD runs an MSRP of $45,295, and the A-Spec (only available with SH-AWD) is $55,795. Normal MDXs get a few more color options, although they'll cost extra: Majestic Black Pearl, Performance Red, and Canyon Bronze Metallic. One no-cost color option that's new is Gunmetal Metallic. Inside, there are some additional interior options, like Desert Olive Ash wood trim, contrasting seat stitching, and standard 4-way power lumbar adjustment on the front seats. Advance Package MDXs get wider 20-inch wheels, too. And now on to those tweaks and enhancements that might not have been planned a long time ago in a product meeting far away. The engine stop/start function has been tweaked to be smoother and quicker, thanks to an upgraded brake sensor and some software tweaks.

eBay Find of the Day: S.H.I.E.L.D. Acura TL from The Avengers

If you're a fan of The Avengers from 2012, then here's your chance at owning a piece of movie memorabilia. Following last year's auction of a Acura MDX from that movie, Scottsdale Motor Company is now listing another S.H.I.E.L.D. vehicle on eBay Motors - this time a 2012 Acura TL.
Unlike the MDX, this TL has fewer modifications limited to the custom front push bumper, matte-black paint job and the various LED emergency lights in the back window and in the front bumper, while the inside appears untouched with the exception of small auxiliary switches. The current auction price of this car $32,900 - compared to the $41,535 MSRP of a new TL with Advance Package back in 2012 - but this is a steal compared to the movie-prop Monroney that comes with the car listing the "palladium-powered" sedan at $227,085. The seller says that this car was only one of five built for the movie, and it only has 1,111 miles on the odometer.
After the S.H.I.E.L.D. MDX and TL, we can only hope that Scottsdale Motor Company will offer Tony Stark's Acura NSX Roadster as its next movie car auction.