2002 Acura Mdx Fully Loaded Nav 3rd Row Seats Running Boards, on 2040-cars

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Jeep Moab Concepts, Rumors, And More | Autoblog Podcast #470

Episode #470 of the Autoblog Podcast is here. This week, Dan Roth, Chris Bruce, and Brandon Turkus talk about this year's concepts for the Easter Jeep Safari in Moab, rumors of a mid-engined Subaru sports car and the looming reveal of the next Impreza. We also cover more rumors of a simpler Acura NSX, and some other tidbits, including Ford's movie projector patent and the Opel Astra winning the European Car of the Year award. As always, we start with the Autoblog Garage and wrap up by answering your questions. Check out the rundown with times for topics, and thanks for listening! Autoblog Podcast #470 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics 2016 Easter Jeep Safari concepts Mid-Engine Subaru rumors Non-hybrid Acura NSX 2017 Subaru Impreza to be revealed at NYIAS Ford patents in-car movie projector Opel Astra is 2016 European Car of the Year In The Autoblog Garage 2016 Mercedes-Benz C450 AMG 2016 BMW X1 xDrive28i Hosts: Dan Roth, Chris Bruce, Brandon Turkus Rundown Intro and Garage – 00:00 Jeep Concepts - 21:57 Mid-Engine Subaru - 38:45 Acura NSX - 43:18 Subaru Impreza - 44:59 Ford Projector - 47:48 Astra ECOTY - 49:50 Q&A - 52:09 Total Duration: 58:11 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Podcasts Acura Ford Jeep Subaru Opel easter jeep safari acura nsx type r

2013 Acura ILX Hybrid

This Is Not The Acura You're Looking For
Mid-level luxury brands have always had to do a bit of leg work to distance themselves from their more common cousins. Thanks to generation after generation of pervasive badge engineering (much of it from the Big Three), buyers can't be blamed for looking at brands like Buick, Lincoln, Infiniti, Lexus and yes, Acura as tarted up versions of Chevrolet, Ford, Nissan, Toyota and Honda products. For much of its lifetime in the automotive landscape, however, Acura has excelled at putting distance between its offerings and that of its parent company thanks to cars with superior driving dynamics, quieter cabins and clean, attractive aesthetics.
Yes, outliers and dull spots can be found in the company's recent track record, but by and large, Acura products remain situated well above the Honda rabble. When the brand announced it was getting serious about the luxury small car game with the ILX, those of us with a set of the company's keys in our past couldn't help but envision an honest successor to the long-dead Integra. Turns out, that wasn't what Acura had in mind.

This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.