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Acura NSX is this year's Pikes Peak pace car

Acura's new NSX is the official pace car for this year's Pikes Peak International Hill Climb. The hybrid supercar will go running up that hill on June 28, leading a group of 140 racers up the 14,110-foot mountain. It'll be driven by Sage Marie, Honda's senior public relations manager (and friend of Autoblog), who competed in the Pikes Peak race in 2013 and 2014. To make the most of the occasion, Acura is installing 24 cameras along the course to capture the pace car's run. But this won't just be for a cool photo gallery. Acura will use the cameras to create a 360-degree video that will be posted to the company's social media channels after the NSX completes its climb. Look for that to drop sometime on the morning of the 28th. The NSX heads up Pikes Peak at 7:40 AM Mountain time (9:40 AM Eastern). We'll have plenty more information about the Pikes Peak Hill Climb throughout the coming days. For now, check out the NSX pace car in the image gallery above, read Acura's official press blast below, and be sure to scroll through the amazing photo galleries from the practice sessions (Day 1 and Day 2) shot by our own Drew Phillips. Related Video: Next-Generation Acura NSX to Serve as Official Pace Car for the 93rd Pikes Peak International Hill Climb Pikes Peak-first 360-degree video to capture NSX run to the top TORRANCE, Calif. (June 25, 2015) – The next-generation Acura NSX supercar will serve as the official pace car in the 93rd running of the Broadmoor Pikes Peak International Hill Climb on June 28. With a custom racing-inspired livery, the twin-turbo charged NSX pace car will lead the field of 140 entrants to the top of the 14,110-foot Colorado mountain. "The Acura NSX is the ultimate performance vehicle, and a novel way to promote its capabilities is the iconic race up Pikes Peak," said Mike Accavitti, senior vice president and general manager of the Acura Division. "As the pace car, the beast that is NSX has yet to be fully let out of its cage, but fans and drivers will get a first glimpse of the unique character, performance and handling it will deliver in this one-of-a-kind racing environment." Powering the NSX through the 12.4-mile, 156-turn course is a bespoke 75-degree twin-turbo V6 engine mated to a 9-speed dual clutch transmission and three motor Sport Hybrid Super Handling All-Wheel Drive (SH-AWD) system, which delivers 'on the rails' cornering capability essential to conquering the demanding mountain course.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Weekly Recap For 7.29.16 | Autoblog Minute

A recap of the week in automotive news, including the latest video of Acura's NSX GT3, and the IIHS' most recent Top Safety Pick+ award recipient. Acura Hyundai Autoblog Minute Videos Original Video autos gt3 recap acura nsx gt3