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Massive Airbag Recall Affects Seven Automakers

The recall of faulty airbag inflators supplied by Takata has exploded today to grow to seven automakers. In most cases, only models in certain high-humidity regions were affected because the National Highway Traffic Safety Administration found in its investigation that moisture played a role in determining whether there would be a problem. However, some companies opted for national campaigns. The exact number of affected models for these campaigns isn't yet known at this time. BMW is recalling an undisclosed number of 325i, 325Xi, 330i and 330Xi models from the 2001 through 2005 model years and the 2001-2006 model year versions of the 325Ci and 330Ci for the driver side and passenger side inflators. Only vehicles currently registered in Florida, Puerto Rico, Hawaii and the US Virgin Islands are covered under this recall. Neither Chrysler's filing with NHTSA nor its press release list the specific models affected, but a company spokesperson told Autoblog that at this time it only covers the driver and passenger side inflators for the 2006 Dodge Charger in Florida, Puerto Rico, Hawaii and the US Virgin Islands In most cases, only models in certain high-humidity regions were affected because the NHTSA found that moisture played a roll in determining if there would be a problem. Ford is recalling an estimated 58,669 cars that include the 2005-2006 model years of the Ford GT for the driver and passenger inflators, the 2007-2007 model years of the Mustang for the driver side and 2004 Ranger for the passenger side. It covers vehicles originally sold or currently registered in, wait for it... Florida, Puerto Rico, Hawaii and the US Virgin Islands. Honda is issuing three separate recalls regarding the problem. First, the company is recalling the 2002-2003 model years Civic, CR-V and Odyssey and the 2003 model year of the Accord, Element, Pilot and Acura MDX to replace the passenger's side inflator. This covers all models nationwide. Second, Honda is repairing the passenger's side airbag inflator in the 2003-2005 Accord, Civic, CR-V, Element, Pilot, the 2003-2004 model year versions of the Odyssey, the 2003-2005 model year Acura MDX and 2005 Acura RL. However, only for vehicles located in Alabama, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands. Owners will be notified in July. Finally, Honda is separately replacing some models' driver's side inflators.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2021 Acura TLX vs. luxury sedans: How they compare on paper

The 2021 Acura TLX has been revealed, and it looks superb. We also have a handful of hard numbers, so you know that we've got to take a look at how they compare to the competition. As we only have numbers for the base turbocharged four-cylinder model, we're only looking at similarly equipped competitors. And with the small to midsize luxury sedan segment burgeoning these days, we've selected a mix of rear-drive, front-drive and all-wheel-drive options to compare to this front-drive-based sedan. You can see the raw numbers below, and a summary of them under that. Engine and transmission The Acura's base engine is a turbocharged 2.0-liter four-cylinder, just like the vast majority of cars in its segment. It's an especially powerful base engine, though, with 272 horses. That tops every base engine in this group, and is only topped by Volvo's mid-range turbocharged and supercharged four-cylinder that makes 316 horsepower. Its torque rating is strong, too, falling short of the aforementioned Volvo engine and the BMW four-cylinder. You'll note that we've included two four-cylinder engines for the Audi and the Volvo. With the Audi, the entry-level engine is seriously underpowered versus the competition, whereas the higher-output version is more comparable, so we felt it should be included. As for the Volvo, since the turbo and supercharged engine isn't quite comparable to each of these model's six-cylinder alternatives, we felt it should be mentioned, here. Many of these cars have substantially more powerful alternatives available, including the Acura. The Acura will have a twin-turbo 3.0-liter V6, but we have no specifications for it. It will face off with the 382-horsepower BMW M340i, 400-horsepower Volvo S60 T8 hybrid, 365-horsepower Genesis G70 3.3T and 349-horsepower Audi S4, among others. The Acura is available with either front-wheel drive or all-wheel drive, and every version gets a 10-speed automatic, giving it claim to the most gears. All the other cars here make do with an eight-speed automatic. The Genesis G70 is the sole offering with a manual transmission, something that's offered on the Sport trim with upgraded brakes and a limited-slip differential. The Audi is unique in making all-wheel drive standard. On the Volvo, all-wheel-drive is only available if you upgrade to the higher-output engine, another reason why we wanted to include it. Size On the outside, the Acura is the largest, or more specifically, the longest.