on 2040-cars

Auto blog

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2023 Acura Integra First Drive Review: Just what we wanted

AUSTIN, Texas — Getting caught up in the hype machine of retired car names pulling a Tom Brady is easy to do these days — there are so many examples to point at, and they just keep coming. The 2023 Acura Integra adds to this growing list. Expectations are high; unreasonably high if you listen to internet commenters. An entire generation grew up, got their driverÂ’s licenses and graduated high school in what weÂ’ll call the Integra Drought that began when the last Acura Integra rolled off the line for the 2001 model year. And while Acura likes to think of the 2002-2006 RSX as the “fourth generation” since it was called Integra overseas, itÂ’s meaningful that it was not called that here in the United States. You can tell how meaningful it is by observing how big of a deal Acura is treating the revival of the “Integra” name today — at this point, youÂ’ve surely seen one of its numerous advertisements. In short, it symbolizes AcuraÂ’s serious return to a small, sporty and enthusiast-focused compact car. The outgoing ILX never captured the zeitgeist of sport compacts in the 2010s, and it faded into the background of a much larger and better small luxury car scene. It wasnÂ’t an Integra, and Acura never pretended that it was.  To sort out what the new 2023 Integra is and isnÂ’t, Autoblog sent me (a longtime and current 2001 Acura Integra GS-R owner) to Austin, Texas, where I was able to drive it in the city, on wide-open Texas highways and through winding switchbacks. Unlike some new Acura models that were largely developed in the U.S., the Integra was developed in Japan. The design was handled at the Wako Studio outside of Tokyo, engineering work was done in Tochigi. Meanwhile, production is exclusively taking place in Marysville, Ohio, on the same line as the TLX. Many of those involved in the development of the new Integra also worked on previous generations of the car, so you can trust that Acura/Honda developed the new one with its history being top-of-mind. Just like Integras of the past, everything starts with the Civic. It shares a 107.7-inch wheelbase with the Civic, as both cars ride on the companyÂ’s Global Small Car Architecture. However, donÂ’t think that the Integra is just a Civic Hatchback with an Acura badge on it. Every single body panel on the car is 100% exclusive to the Integra, and the carÂ’s overall length and width are larger than any Civic — itÂ’s 6.8 inches longer than the Civic Hatchback and 1.8 inches longer than the Sedan.

Acura recalling 43k MDX and RLX models over seatbelt issue

If you've ever lived in a wintery climate, you may have noticed something strange: no, not the perilously enticing sparkle of cold metal in the sunlight or the way your warm breath suddenly becomes visible in the frigid air, but the way your seatbelt seems increasingly reluctant to retract as the temperature drops. Acura, however, has found the problem more serious than a minor inconvenience, and is recalling some 43,000 vehicles across the United States to address the issue.
The recall in question affects about 7,000 RLX sedans (from the 2014 model year) and another 36,000 MDX crossovers (covering the 2014 and 2015 model years) to have their front seatbelts replaced. In the affected vehicles and in very low temperatures, Acura has found that "the driver's and front passenger's seatbelts may not release from the retracted position." Needless to say, seatbelts that can't be used don't offer any protection in the event of an accident, so the Japanese automaker is notifying owners and dealers to hook up to have those seatbelts replaced.