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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

10 best new car deals in late September 2021

New car sales were drastically affected in 2020 due to the ongoing coronavirus pandemic, but things started to show signs of recovery toward the end of the year before really coming on strong in the early months of 2021. Now there's an ongoing shortage of microchips causing a great deal of pricing fluctuation and a limited supply of certain vehicles. That doesn't mean there aren't still great deals on new cars, though. Using data provided by TrueCar, we’ve compiled a list of some of the best automotive deals for September 2021. WeÂ’ve noted the original MSRP, the average transaction price, and the total savings in both dollars and as a percentage of the original sticker price. Basically, weÂ’ve done all the hard work for you! So now, all you need to do is compare deals, go on a few test drives, and maybe drive away in a great car (and an even better bargain).

Acura spotted testing high-performance TLX sedan

Back in January at the Detroit Auto Show, Acura promised to dust off the old Type-S moniker to inject some much-needed performance credibility into its current line of sedans and crossovers. At the time, the Japanese luxury brand co-announced a new turbocharged V6 engine and said it would be paired with its Super Handling All-Wheel Drive (SH-AWD). Now, a new set of spy shots has us wondering if an Acura TLX Type-S is right around the corner. It's obvious that the TLX seen in these photos has been blessed with some performance goodies. Large-diameter wheels are shod with low-profile tires, and there's a good chance the suspension has been lowered to match. Most of the camouflage is focused on keeping the fascia and hood covered, which means there are probably some air intakes and bodywork bulges to keep hidden away from prying eyes. Below this prototype's grille is what very well could be an intercooler, which bolsters the notion that there's a turbocharged engine sitting under the hood. And at the rear, we get a very clear look at the car's dual exhaust system. What kind of performance should enthusiasts expect from the Acura TLX Type-S? We'll have to wait and see, but the vehicles accompanying this prototype on its testing runs might offer up some clues. An Audi S4 (354 horsepower) and a Mercedes-AMG C43 (362 hp) were along for the ride. Since that's the case, we'd expect more than 350 ponies if the TLX Type-S is going to compete on at least equal footing. Related Video: