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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2022 Acura MDX First Drive Review | Sportier and more luxurious than ever

The 2022 Acura MDX is Acura’s latest, completely redesigned model in whatÂ’s shaping up to be a rekindling of the Japanese luxury brand. Acura smacked us across the face (in a good way) with the luxurious and sporty TLX last year, and now itÂ’s trying to do the same with its three-row family crossover. 2020 saw the MDX become AcuraÂ’s best-selling model of all time, surpassing 1 million total sales. Granted, itÂ’s been around since the turn of the century, but thereÂ’s no underselling how important the MDX is to Acura. Enthusiasts like ourselves are far more intrigued by the performance cars, but the MDX is where Acura is printing its money. However, its cash cow status hasnÂ’t restrained Acura from transforming the new MDX into a crossover thatÂ’s likeable to both enthusiasts and the public at large. ThatÂ’s the Acura we remember and love. The 2022 MDX rewrites its story with a new “light truck” platform that's exclusive to Acura Â… for the time being. When we asked what this platformÂ’s future might be, an Acura spokesperson told us that “this platform will underpin other models in our company portfolio, but weÂ’re not speaking to that at this time.” Most likely, Acura is referring to the next-generation Pilot (along with the Passport and Ridgeline), considering that every previous MDX has been related to Honda's three-row crossover. For now, however, this new platform facilitates the MDXÂ’s longer dash-to-axle ratio (4 inches greater than before), which gives it proportions similar to rear-drive-based competition from Europe and elsewhere. It also results in greater cabin space, better handling and new technologies, but we need to address the design first. 2022 Acura MDX Advance View 23 Photos The transformation is substantial, as the 2022 MDX is both wider and longer than its predecessor. Where there was slop and slouch before, there is none today. Its upright face, mesmerizing grille, big wheels and sharp lighting elements make the MDX stand out in the crossover crowd. This redesign takes the MDX from being one of the least fetching options in the segment to standing tall as one of the most stylish. Big styling wins havenÂ’t always been easy for Acura to come by over the last 10-plus years, but chalk this one up as another feather in the cap following the dashing new TLX. The new MDX platform contributed to these good looks, but it also brings a splash of utility.

Clarion Builds 1991 Acura NSX Review | Restored to greatness

Few automobiles garner as much mystique as the original Acura NSX. I worshiped this car from afar, consigned to the fact that the closest I was ever going to get to the steering wheel was a Playstation controller. When I got the email inviting me to drive Clarion Builds' restored and tuned 1991 NSX, I thought it was spam, a chain email with some generic header sent to a dozen or so people to garner some press coverage. Surely this wasn't a real invite where I get to drive a real NSX using my real hands and feet. Some people say don't meet your heroes. Some people are wrong. I knew the car by reputation. In roughly 10 months, Clarion Builds, a division of the Japanese electronics company mostly known for high-end audio systems, worked with partners like AEM and AutoWave to transform a '91 NSX with nearly a quarter-million miles on the clock into what you see here. Everything, from the engine to the bodywork to the leather on the seats, has been upgraded and restored with a mix of both OEM and aftermarket parts. The final product is a stunner. It's tuned, but not slammed, stanced or any other adjective that describes a car with compromised performance and questionable looks. It's simply a tastefully tuned NSX. The NSX, especially an early car with pop-up headlights, is one of the all-time great car designs. There are no unnecessary lines or curves. It's all purposeful. As expected with something with 230,000 miles, this NSX had a number of dings and dents. Clarion Builds has fixed those, replacing the hood and spoiler with carbon-fiber parts from an NSX-R. The fenders are slightly wider than stock, helping cover the staggered Rays Engineering VOLK ZE40 wheels, 18-inch up front and 19-inch out back. After seeing it in the flesh with the blue paint, black roof and bronze wheels, I don't think there is a better fit for this car. The original but tired 3.0-liter V6 and five-speed manual have been swapped for a 3.2-liter V6 and six-speed manual from a 2004 NSX. Stock, this engine is a wonderful ode to the internal combustion engine. It sings a sweet song all the way to a sky-high 8,200 rpm redline. Still, it wasn't enough. The engine now wears a Whipple-style supercharger, pushing roughly 9 psi of boost. Other modifications include a one-off carbon-fiber intake, a hand-built exhaust and a new ECU, all from AEM. All in, Clarion Builds says this NSX makes 403 horsepower and 296 pound-feet of torque at the wheels. God, it feels good to push this thing.