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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Acura teases 17 seconds of the NSX on Vine and Instagram

Acura won't roll out the prototype NSX until August 4 when it shows up at Mid-Ohio Raceway for the Honda 200 IndyCar race, and the genuine production car isn't scheduled to arrive until 2015. Acura will, though, make the car a Vine and Instagram video star with snippets of the mid-engined roarer lapping the test track in both the dry and the wet.
After unleashing a six-second loop on Twitter's video service yesterday, it gave fans a bit more by uploading a nine-second clip on Instagram of the coupe throwing up rooster tails and sliding around bends. Best of all is the sound - it's like no Acura you've ever heard outside of a race track. You can check out both videos below.

2021 Acura TLX First Drive | The mojo is returning

Buildup for the 2021 Acura TLX started more than a year ago when Acura released the stunning Type S Concept. It was long, low, wide and graced with gorgeous rear-drive proportions. Plus, it was slathered in some of the best blue paint we’ve ever seen. Acura could not have thought of a better way to say, “Hey, weÂ’re back!” ItÂ’s no surprise that the Type S Concept is a dead ringer for the production TLX. Acura designers told us the car was just about finished when the concept debuted. So yeah, the new TLX and TLX Type S were always going to look this good. The latter won't be arriving until next spring, but our first drive of this next-gen base TLX has us hopeful for the Type S and its 3.0-liter turbocharged V6. And maybe just a little nervous, too.  The bones are really good. Acura developed a new, unique platform for this TLX that was built with performance in mind from the get-go. It's not just an Accord in a fancy suit. With crossovers on the rise, Acura says its shrinking number of sedan buyers are more passionate about driving dynamics than crossover buyers, allowing them to focus on performance to an even greater degree. It makes sense. We heartily approve. The result of this performance focus is the most rigid body in any Acura not named NSX. YouÂ’ll find more advanced materials like aluminum and press-hardened steel in its makeup than any previous Acura sedan. It has a wider track (+1.2-inch front and +1.6-inch rear), a 2.2-inch wider body, a 3.7-inch longer wheelbase and a 0.5-inch shorter height. Lastly, the dash-to-axle dimension is 7.8 inches longer, giving it those sweet rear-drive proportions despite being a front-wheel-drive platform. 2021 Acura TLX Advance View 38 Photos If you're expecting more rear passenger and trunk space with the extended length, keep looking. Rear legroom is up 0.4 inch, and trunk space by 0.3 cubic-feet to 13.5 – paltry gains for how much larger the car got. The size growth benefitted style and body proportions more than it did functional considerations. Then, thereÂ’s the new suspension: double wishbones up front and a five-link rear. Acura previously used a MacPherson strut design in the front suspension and the move back to a double-wishbone design is great news for driving enthusiasts. Acura's well-regarded TL and TSX of the mid-2000s had double wishbones up front, as did many of Honda's greatest hits of yesteryear (Integra, Prelude, Civic Si, etc.).