2001 Acura Integra Type R #0278 | Rare + Fast Car on 2040-cars

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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Junkyard Gem: 1987 Acura Legend Sedan

Honda beat Toyota and Nissan in the race to bring a luxury marque to North America, introducing us to the Acura brand for the 1986 model year. Acura shoppers could buy a luxed-up, more powerful Civic (the Integra) that year, while the real high-rollers went for a smooth-looking, V6-powered luxury sedan co-developed by Rover and Honda: the Legend. That was quite a leap for a company that had been selling tiny cars with two-cylinder motorcycle engines just 15 years earlier, but the 1973-1985 period had been spectacularly good times for Honda. The early Legend sold very well in California, and that's where I found this high-mile '87 a couple of months back. While the Legend had the same underlying chassis structure and engine family as the Rover 800 (known as the Sterling in North America), the Honda-grade build quality and non-Lucas electrical components of the Legend meant that it outlasted its Rover cousins by decades and hundreds of thousands of miles. This one didn't quite make it to 300,000 miles, but 281,032 miles blows away the readings I see on most 1980s junkyard cars not made by Mercedes-Benz. It's hard to imagine a prestigious luxury sedan with three pedals these days, but plenty of the early Legends were sold here with the five-speed manual transmission. Starting in the early 1990s, though, nearly all U.S.-market Legends had slushboxes (though the manual could be had all the way through the final Legends of 1995). Every Legend ever made came with a V6 engine. This car has a 2.5-liter DOHC rated at 151 horsepower, while the 1987 Legend coupe got a 2.7 making 161 horses. Other than the worn-out front seats, the interior in this car looked fairly decent when it arrived in its final parking space. Most super-high-mile cars I see in junkyards aren't very trashed-looking, presumably due to owners who took good care of them for decades (I do see the occasional exception to this rule, of course). The body shows no rust, as you'd expect in California, but the paint hasn't fared so well over its 33 years. It's the performance sedan making European automakers uncomfortable. Unlike many of the wild Japanese-market car ads of the 1980s, Honda pitched the JDM Legend in a most dignified manner. Featured Gallery Junked 1987 Acura Legend Sedan View 15 Photos Auto News Acura Automotive History Classics Acura Legend

2014 Acura MDX SH-AWD

There are certain vehicles on sale today that are affected by what I call 'Camry Syndrome.' Named after Toyota's ubiquitous family hauler, Camry Syndrome affects a fair number of cars and trucks, many of which are exceedingly popular with consumers.
The issue I have with these vehicles is that while they're adequate, they lack ambition. Their looks are clean and reasonably attractive, but they're not particularly stylish, let alone adventuresome or - heaven forbid - polarizing. Their interiors are comfortable and well screwed together, with the sort of popular features that consumers expect at a given price point. Their engines are decently powerful and vocal enough to set the heart very slightly aflutter, yet they're not too thirsty. Their transmissions are invisible and their rides are best described with whatever buzzword synonym Joe Consumer might come up with for "sporty" or "luxurious." In short, they're boring.
In reality, provided they sell well, there's really nothing wrong with automakers building Camry Syndrome vehicles - they're reasonably competent at everything and clearly meet a need. The problem is that I want some aspects of my vehicle to be better than others, because contrast breeds character. I wish someone at Acura felt the way I did when it redesigned this MDX for 2014, because for me, there's so much of this premium crossover that's merely middle of the road.