2000 Acura Integra Type-r on 2040-cars

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2018 Acura TLX will get the Precision concept's grille

The mid-cycle refresh for the Acura TLX is upon us, and the first teaser shows a car with the new corporate face. The dimly lit image shows the car's pentagonal grille we first saw on the Precision concept at last year's Detroit auto show, and is currently found on the MDX crossover. The full reveal will come on April 11 at the New York auto show. The new fascia should be a significant improvement over the boring, generic one found on the current TLX. A closer look under brighter light also reveals that some of the character lines and creases aren't as sharp and crisp as those on the Precision concept. And while this new TLX should be more distinct that the current model, the headlights are certainly reminiscent of the scowling units on the new Opel Insignia. Acura says this refresh comes with significant updates but doesn't elaborate on what they are. Updates could include a standard 9-speed for both V6 and inline-4 engines, increased power, and a refreshed interior. We'll have all the details when the car launches in the coming weeks. Related Video:

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

2013 Acura ILX Hybrid

This Is Not The Acura You're Looking For
Mid-level luxury brands have always had to do a bit of leg work to distance themselves from their more common cousins. Thanks to generation after generation of pervasive badge engineering (much of it from the Big Three), buyers can't be blamed for looking at brands like Buick, Lincoln, Infiniti, Lexus and yes, Acura as tarted up versions of Chevrolet, Ford, Nissan, Toyota and Honda products. For much of its lifetime in the automotive landscape, however, Acura has excelled at putting distance between its offerings and that of its parent company thanks to cars with superior driving dynamics, quieter cabins and clean, attractive aesthetics.
Yes, outliers and dull spots can be found in the company's recent track record, but by and large, Acura products remain situated well above the Honda rabble. When the brand announced it was getting serious about the luxury small car game with the ILX, those of us with a set of the company's keys in our past couldn't help but envision an honest successor to the long-dead Integra. Turns out, that wasn't what Acura had in mind.