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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

Editors' Picks June 2022 | Acura MDX and the revamped GMC Sierra

This month of Editors' Picks include a pair of excellent vehicles vying for a spot at the top of their respective classes. GM has long disappointed us with its latest generation of Silverado and Sierra pickups, but the 2022 update is a turning point. Plus, Acura rounds out its MDX lineup with a Type S model, and it's enough to earn an Editors' Pick. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in June that earned an EditorsÂ’ Pick. 2022 GMC Sierra 1500 2022 GMC Sierra Denali Ultimate View 44 Photos Quick take: GM fixes the GMC Sierra's biggest flaw this year with a new interior. Plus, it gains the AT4X trim for more off-road prowess and keeps all that was good from before. Score: 8.0 What it competes with: Ford F-150, Ram 1500, Toyota Tundra, Nissan Titan, Chevrolet Silverado 1500 Pros: Top-notch luxury interior, stout capability, wide range of great powertrains Cons: Ride is flinty/rough, looks that divide From the editors: Road Test Editor Zac Palmer — "It really depends on what trim level you spring for with the Sierra. Buy the Denali Ultimate, and the interior is just as good as the competition. If you're not going all out on luxury features, though, at least get the diesel. It's the smoothest operating diesel engine out there, and it's also efficient. This is one great truck when you set it up in the ideal configurations." Senior Editor James Riswick — "The GMC Sierra Denali interior has gone from "They just didn't try" to "They tried harder than everyone else." The Denali Ultimate's design, detailing and materials are particularly impressive. If you want a luxury truck, this delivers." In-depth analysis: 2022 GMC Sierra Review | GM's 'premium truck' is actually now premium   2022 Acura MDX 2022 Acura MDX Advance View 23 Photos Quick take: The MDX is one of the best luxury bargains in the three-row class. It has great looks, a sumptuous and sporty interior and even offers a Type S performance variant.

Honda issues 'do not drive' order for older cars with recalled Takata airbags

Honda and Acura instructed owners of more than 8,000 cars built from 2001-2003 to park them until they can have their Takata airbags replaced as part of the ongoing global campaign to eliminate millions of deadly inflators. Honda says the "Alpha" generation Takata inflators can fail at rates as high as 50%, causing potentially fatal injuries from flying shrapnel in the event of a collision.  Honda and Acura models with the "Alpha" generation Takata airbags include:  2001-2002 Honda Accord  2001-2002 Honda Civic  2002 Honda CR-V  2002 Honda Odyssey  2003 Honda Pilot  2002-2003 Acura 3.2 TL  2003 Acura 3.2CL "Approximately 8,200 Honda and Acura vehicles with the most dangerous airbags are still being driven today. Honda has replaced or accounted for more than 99% of Alpha inflators, but it is absolutely critical that these remaining vehicle owners act now to protect themselves and their loved ones," Honda's announcement said. "These vehicles are 20 to 22 years old now, and the risk to vehicle occupants is dire. Alpha air bags are some of the oldest under recall, and they have a 50% failure rate. If the inflators rupture, the metal fragments ejected toward the driver’s face could kill or leave them with devastating, life-altering injuries." Honda and Acura are far from the only brands whose models were built with defective inflators. A campaign has been underway for the better part of a decade to replace millions of the devices worldwide as drivers continue to die from injuries caused by exploding inflators.  All such repairs are free of charge to customers. Acura/Honda Customer Service can be reached at 888-234-2138 or by visiting their Takata website.   Recalls Acura Honda Ownership Safety Takata airbag recall