1999 Acura Integra Ls Sedan 4-door 1.8l on 2040-cars

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Honda finds new Green Path to reduce CO2 emissions

In the wake of the Volkswagen diesel scandal, it's impossible to hear an automaker talk about its overall environmental efforts and not think to yourself, "for real?" Still, we're willing to listen. And Honda representatives gave it their best shot yesterday in Marysville, OH as they introduced a small group of journalist to the company's expanded initiative aimed at cutting CO2 emissions and the total life-cycle environmental impact of Honda products. Called Green Path, the initiative now includes a $210-million expansion at Honda's Marysville, OH manufacturing plant to install a better, cleaner paint shop. Speaking at the facility yesterday, Honda representatives said that the plant room is not only better for the environment (it uses limestone dust instead of water to capture paint particles, for example, reducing water usage by about 2 million gallons annually. Overall, the new paint shop will have 60 percent less VOC emissions and reduce CO2 emissions by 18 percent), it also makes the cars look better. That's whey the two-step temperature curing process will initially only be used on Acuras to differentiate them from the competition. Honda will fire up trials in late 2017. There's more to Green Path than the new paint show, of course. The company wants to reduce - in some cases eliminate - what it calls substances of concern (SOCs), things like lead and mercury. There are also new wind turbines in Ohio to supply power to Honda plants, the Environmental Leadership Program for independent dealerships to make their own green moves, and swapping out fluorescent light bulbs for LEDs, among other efforts. In the Marysville Auto Plant, for example, the Assembly department has over 10,000 task light bulbs. The fluorescent ones used to need to be replaced every three years, but the new LEDs have a life span of 16 years. Honda says that calculating up the impact of all of these little changes will remove an average of 3.822 kilograms of CO2 from the production tally of each car it makes. The company's stated goal is to reduce its total greenhouse gas emissions by 50 percent (compared to 2000 levels) by 2050. You can find out more in Honda's press release and video, below. Honda Announces New "Green Path" Initiative to Reduce Total Life-Cycle Environmental Impact MARYSVILLE, Ohio (Sept.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Hands-on with Acura's novel touchpad infotainment interface

After Acura's Precision Cockpit was unveiled here in LA, I sat in the, uh, driver's seat of the wheel-less interior mockup to get a feel for how this new touchscreen-free touch interface works. There are a lot of good ideas inside. Here are 11 things you should know. It's less like a trackpad and more like a remote-control tablet. So instead of letting you move a cursor relative to its last location like the trackpad on a laptop, each point on Acura's trackpad is mapped to a corresponding point on the center display. If you want what's in the upper right corner of the display, you touch and click in the upper right corner of the trackpad. Simple. I figured it out in two minutes. Maybe less. The whole thing is surprisingly intuitive. The ease of use is helped by the fact that the targets on the screen are pretty big – no tiny "buttons" to fiddle with. The clicks are real. The trackpad actually moves when you press down, so no need for simulated haptic feedback. In their research, Acura engineers found that accidental touches and presses are a real issue. We could have told them that – hit a bump while using a finicky remote interface like Lexus's all-but-abandoned joystick thing, and you select an item half-way across the screen from the one you intended. The placement of the trackpad in this concept interior also helps avoid unintentional inputs – it's not in the middle of the center console where it might get brushed or bumped, but instead in its own little cave at the base of the center-stack waterfall. (Acura's low-profile button-based transmission selector suddenly makes a whole lot of sense.) View 13 Photos Lots of cues cut down on distraction. You hover over the option you want before positively confirming the selection with a hard press. There's no cursor to find and reposition like in the Lexus trackpad system The red highlight gives the necessary visual cue that you put your finger in the right place. The pad is slightly dished to give you a tactile cue of where the center and edges are. It allows you to build up muscle memory, sort of like how you know generally where the "keys" are on your smartphone or tablet's virtual keyboard by now. Or at least I do on mine. You look at the screen, not what you're touching. The problem with touch screens is that they have to be low down in the car so you can reach them. That means you have to look down from the road to stab at what you want.