1999 Acura Integra Gs on 2040-cars

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2016 Acura RDX Review [w/video]

Acura is deeply confused as a brand. Is it sporty or luxurious? Conservative or avant garde? Truly premium, or just premium for Honda? At its heart, there is a simple truth: despite confused characters, Acura vehicles are usually very competent. The new TLX, for example, is a smart, comfortable, near-premium sedan. The new ILX, meanwhile, is a huge improvement over its predecessor, and finally feels like the entry-level, premium four-door stepping stone Acura needs. Then there's the RDX. Placed in a very hot segment, the Honda CR-V-based crossover never quite caught on. For its first six years on the market, it couldn't even break 25,000 annual sales. The more mainstream redesign in 2013 made some waves, nearly doubling sales, but Acura still fell way behind the competition. In 2014, the Lexus RX outsold the RDX nearly three to one. For 2016, the RDX gets a substantial refresh. The biggest visual update comes from Acura's polarizing, JewelEye LED headlights, which are standard. These aren't the best looking headlights on the market, but the many 'eyes' are better executed on the RDX than any other Acura. The LED daytime running lights round out a nice face during light hours, too. More subtle tweaks are given to the bumpers, with larger intakes in front and bigger reflector housings around back. The seats are broad, flat, and comfortable. The big change in the cabin cannot, sadly, be called an improvement. It's the addition of the Honda/Acura dual-screen system, and while it gives the interior a techy vibe, the user experience is convoluted and unintuitive. The rest of the cabin's design, however, is easy to like. Material quality is adequate for the segment. Plastics are abundant, but are soft to the touch, while fit is impressive and typically Honda throughout. The steering wheel is a parts shelf item and feels just a bit too large for a crossover of this size. The seats are broad, flat, and comfortable, and backseat passengers are treated quite well. Even with the driver's seat set for your six-foot, one-inch author, there's plenty of space in back, especially for long-legged folks. Small changes are found under the RDX's hood, where the 3.5-liter i-VTEC V6 gains six horsepower and one pound-foot of torque. Small changes are found under the RDX's hood, where the 3.5-liter i-VTEC V6 gains six horsepower and one pound-foot of torque. What hasn't changed, however, is this engine's general character.

2020 Acura NSX Road Test | The cerebral supercar

The 2020 Acura NSX is the kind of car you’re pumped to drive. You think about it the night before. You read up on it. You tell your friends and family. You notice passers-by admiring it in the driveway. They try to be sly. Some gawk. ThereÂ’s anticipation. But is there satisfaction? The NSX immediately raises two questions. Where does it fit among its contemporaries and does it measure up to its legendary predecessor? Seeking the answers, I slip behind the wheel on a sunny morning. The NSX is a welcome respite from the cares of the world and concerns of the coronavirus. IÂ’ve got a few hours ahead of me in a $203,000 supercar. ItÂ’s a good time to reflect. Immediately, I have a sense of deja vu. I drove an NSX in 2017 at Pebble Beach, but my senses take me farther back, to the fall of 2014 when I drove a 1991 NSX. I had the same anticipation, nerves even, as I prepared for that drive. Getting situated in the 2020 model, IÂ’m struck by the simplicity of the NSX. A McLaren or a Lambo take a minute to figure out, but everything is easy to read and use in the Acura. Like the ‘91 NSX, it looks striking on the outside, but the inside is almost plain. IÂ’m OK with that. Simple works for Porsche, which will happily sell you a six-figure 911 with a spartan interior. IÂ’m underselling the NSXÂ’s cabin — which is actually quite nice inside — understated yet cool. My tester has a black interior with carbon-fiber accents and semi-aniline leather seats with Alcantara, though the big steering wheel is the focal point. Looking to my right, the infotainment anchors the center stack, and thereÂ’s a knob for tuning the drive modes and the push-button gear selector. The outward visibility is outstanding. Driving a supercar can be intimidating, and being able to see things is helpful, especially when youÂ’re inches off the ground. I accelerate onto a surface street where the speed limit is 45 mph. ThereÂ’s a low growl, and then the NSX gets a bit angrier. ItÂ’s never quite uncouth, even when the revs spin up on the expressway. ItÂ’s surprisingly gutsy low in the band, around 2,000-3,000 rpm, and the soundtrack gets louder and better from there. Anticipation building, I near the onramp to Interstate 75 in DetroitÂ’s northern suburbs, where I run into cones. And blockades. Construction work is a staple of summer in Michigan. More time on the suburban slow road, and I find myself growing more comfortable in the NSX.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.