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A look inside Honda’s “Safety For Everyone” research and development operation

RAYMOND, Ohio—As part of its long-running “Safety for Everyone” campaign, Honda has established the audacious goal of what it calls a “zero-collision society.” But rather than making big claims about developing a fully-autonomous vehicle, which Honda hasnÂ’t done, the company is trying to chip away at the more than 37,000 vehicle-related fatalities that occurred in the U.S. in 2017 with a multi-pronged approach. Here in central Ohio, engineers are working with state-of-the-art facilities and equipment to boost active safety systems like its HondaSensing suite of safety technology with old fashioned passive systems like structural steel frames or new airbag designs that protect passengers in a crash. Honda provided members of the press with a rare tour inside its Honda R&D Americas headquarters this week. Honda officials say that increasingly, safety — and specifically, third-party ratings from the likes of the National Highway Safety Traffic Administration and the Insurance Institute for Highway Safety — figure into the top three factors consumers weigh when purchasing a vehicle. Honda and Acura have 10, 2019 models that have earned IIHSÂ’s Top Safety Pick or Top Safety Pick+ ratings, and all 15, 2019 model-year Honda and Acura vehicles that have undergone NHTSA crash testing have earned a 5-star overall rating. And Honda prides itself on its growing list of safety firsts, including the first upward-deploying front passenger airbag, in 1990 in the Acura Legend; first omni-directional crash-test facility, in 2000; and the first autonomous braking system, in the 2006 Acura RL. It hopes its new three-chamber airbag goes industry-wide and joins that list. “ItÂ’s part of our companyÂ’s culture,” said Art St. Cyr, business head unit and vice president of auto operations for American Honda Motor Co. “We have a philosophy at Honda that we want to be a company that society wants to exist. That means we have to protect our customers. ThatÂ’s part of the whole mantra of doing this.” Opened in 1984, the 1.6 million square-foot Honda R&D Americas facility, located in the countryside about 45 miles northwest of Columbus, employs around 1,600 people and is HondaÂ’s largest research-and-development facility outside of Japan. Its Advanced Safety Research facility opened in 2003.

Acura NSX to race in GT3 or GTE

Honda is reportedly planning to roll out a racing version of the new Acura NSX. It just hasn't decided yet on which class it wants to enter it into, to whose specifications it will build it, and which department will be tasked with the project. The original NSX competed principally in Japan's own Super GT series. So did the subsequent HSV-010 GT that was originally designed to be the NSX's replacement. But Acura's new supercar is as much an American vehicle as a Japanese one, and as such it looks more likely to compete on American soil. The options which Honda is considering boil down to GTE and GT3. What's the difference, you ask? Until just a few years ago, international sports car racing was split between GT1, GT2, GT3, and (to a lesser extent) GT4 classes. GT1 was phased out in 2009, GT2 was reformatted into GTE (with both Pro and Am categories), while both GT3 and GT4 carried on. Today GTE is run at the 24 Hours of Le Mans and its associated championships around the globe: the FIA World Endurance Championship, the European Le Mans Series, the Asian Le Mans Series, and the United SportsCar Championship. Meanwhile GT3 is run in series like the Blancpain Endurance Series and a growing number of regional championships. (GT4 is run in lower-level series for amateur racers.) Acura currently runs the TLX-GT in the Pirelli World Challenge here in America. But as the series moves to GT3 specifications as well, the company is facing the decision of either adapting the existing racer to the new regulations (and coming away with a potentially compromised package), or replace it entirely. The NSX could prove just the ticket, however the GTE class may ultimately give it more exposure. Whichever rulebook Acura opts to play by, it likely won't be running under hybrid power – an element which would add complication but not necessarily much benefit under current regulations. The automaker will also have to decide who will develop the new NSX racer, with both California-based Honda Performance Development (HPD) and Italian outfit JAS Motorsport (which fields Honda's WTCC team) eyed as potential candidates. Related Video:

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.